Benz Thanachart’s Shouting Makes for Great Captures
Katie Pagnotta — November 9, 2012 — Art & Design
References: benzthanachart & mymodernmet
Thai artist Benz Thanachart has taken the uncomfortable experience of a crazy person shouting at you on the subway and turned it into a bizarre art experiment.
After living in New York and moving back to Thailand, Benz became overwhelmed by the anti-social nature of the Western world. People staring at their phones and not connecting to one another, but inanimate objects. Benz became fixated on the idea of capturing people’s attention and how to connect people again and generate genuine spontaneous responses. His plausible idea was that if you shout at strangers while they are riding the subway, you will most likely get a response and he did.
Benz perched his camera and began shouting a varied of words from foods “Broccoli,” “Omelette,” “Mushroom” transitioning to animals and people “Kakfa” and “Alligator.” Each time gauging the people’s responses and snapping photographs. Through his photographs, Thai artist Benz Thanachart was able to reconnect to people and compelled them to band together in a shared moment.
After living in New York and moving back to Thailand, Benz became overwhelmed by the anti-social nature of the Western world. People staring at their phones and not connecting to one another, but inanimate objects. Benz became fixated on the idea of capturing people’s attention and how to connect people again and generate genuine spontaneous responses. His plausible idea was that if you shout at strangers while they are riding the subway, you will most likely get a response and he did.
Benz perched his camera and began shouting a varied of words from foods “Broccoli,” “Omelette,” “Mushroom” transitioning to animals and people “Kakfa” and “Alligator.” Each time gauging the people’s responses and snapping photographs. Through his photographs, Thai artist Benz Thanachart was able to reconnect to people and compelled them to band together in a shared moment.
Trend Themes
1. Social Connection Revival - Opportunity to create experiences that foster genuine human interaction and reconnect people in a digital age.
2. Unconventional Art Experiments - Exploring unique ways of expression to provoke unexpected responses and engage audiences.
3. Subway as Sensory Platform - Utilizing the subway environment as a canvas for capturing authentic and unfiltered human reactions.
Industry Implications
1. Art and Photography - Incorporating unconventional techniques into artistic practices to push boundaries and create immersive experiences.
2. Social Media and Marketing - Leveraging unconventional and provocative content to generate engagement and foster genuine connections online.
3. Experiential Marketing and Events - Creating immersive moments that engage audiences and encourage genuine human interaction in a physical environment.
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