Teens Using Codes to Throw Off Adults
Going Like Sixty — February 9, 2008 — Tech
References: uk.news.yahoo
Parents are texting. So teenagers must communicate differently. Phone addiction prevents them from kicking the connection, so they change the text. "Cool" becomes "book"; "awake" for "cycle" Even woohoo has become zonino. It's using the predictive feature on phones to keep the language their use their own.
Implications - In order for businesses to successfully sell and market to teens, they have to understand and speak the same language as them. It can be predicted that new products will emerge to keep teens within their own world, away from the restrictions of parents or guardians. These products are guaranteed to appeal to teenagers and young adults alike, considering how privacy is an important concept when children are in the process of growing up.
Implications - In order for businesses to successfully sell and market to teens, they have to understand and speak the same language as them. It can be predicted that new products will emerge to keep teens within their own world, away from the restrictions of parents or guardians. These products are guaranteed to appeal to teenagers and young adults alike, considering how privacy is an important concept when children are in the process of growing up.
Trend Themes
1. Teen SMS Codes - Teenagers are creating new SMS codes to throw off adults and businesses need to understand this trend to communicate with this demographic.
2. Predictive Text Innovation - The rise of predictive text technology presents opportunities for businesses to create new products that cater to the unique language used by teens.
3. Privacy Products for Teens - As privacy becomes increasingly important to teens, businesses can develop new products that provide this demographic with a sense of exclusivity and autonomy.
Industry Implications
1. Telecommunications - Companies in the telecommunications industry can benefit by developing new predictive text features that cater to the unique language used by teens.
2. Marketing and Advertising - Understanding teen SMS codes can provide opportunities for businesses in the marketing and advertising industry to better connect with this demographic through more effective communication.
3. Consumer Electronics - Businesses in the consumer electronics industry can create privacy-focused products that appeal to teens looking for a sense of exclusivity as they continue to grow and mature.
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