Chegg, the "Netflix of Books," Saves Money and Trees
Katie Cordrey — July 14, 2010 — Eco
References: crunchbase & vator
Chegg is a well-positioned textbook rental service that lets students rent as many textbooks as they like. Textbook rentals save a lot of money compared to buying the same books new. The textbook rental service offered by Chegg also allows users to buy and sell books through a single, easy-to-use interface.
As a successful and profitable business, Chegg's textbook rental service reduces the need to print new textbooks so it saves trees. Chegg also plants a tree for each book it rents -- over 1.5 million to date. Sounds like a win for students, a win for Chegg and a win for the environment, too.
As a successful and profitable business, Chegg's textbook rental service reduces the need to print new textbooks so it saves trees. Chegg also plants a tree for each book it rents -- over 1.5 million to date. Sounds like a win for students, a win for Chegg and a win for the environment, too.
Trend Themes
1. Textbook Rental Services - Chegg's textbook rental service disrupts the traditional textbook market by offering a cost-effective and environmentally friendly alternative for students.
2. E-commerce Marketplaces - Chegg's user-friendly interface for buying and selling books disrupts the traditional model of purchasing textbooks at high prices.
3. Sustainable Business Practices - Chegg's commitment to planting trees for each rented book presents an opportunity for other businesses to incorporate environmentally friendly practices.
Industry Implications
1. Education Technology - Chegg's textbook rental service revolutionizes the education technology industry by providing an affordable solution for students to access their required reading materials.
2. Environmental Conservation - Chegg's tree-planting initiative highlights the potential for the environmental conservation industry to collaborate with businesses to offset their carbon footprint.
3. Online Retail - Chegg's online marketplace for buying and selling textbooks offers a disruptive innovation to the online retail industry, specifically targeting the market for educational materials.
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