MailChimp Inbox Preview Can Test Campaigns Across Platforms
Michael Hemsworth — March 22, 2016 — Marketing
References: blog.mailchimp & smallbiztrends
Sending an email marketing campaign out can sometimes be like taking a shot in the dark, so MailChimp Inbox Preview is designed to let users test campaigns first. The functionality lets companies and brands see how the campaign will look across a variety of different platforms before actually sending the message.
MailChimp Inbox Preview incorporates the design of 40 different email clients to show how it's going to appear before it is sent. Best of all, the feature will recognize the client that's most popular amongst your subscribers and show you accordingly.
The MailChimp Inbox Preview feature is available now to test campaigns from the email marketing service, which will provide marketers with more powerful information to utilize.
MailChimp Inbox Preview incorporates the design of 40 different email clients to show how it's going to appear before it is sent. Best of all, the feature will recognize the client that's most popular amongst your subscribers and show you accordingly.
The MailChimp Inbox Preview feature is available now to test campaigns from the email marketing service, which will provide marketers with more powerful information to utilize.
Trend Themes
1. Responsive Marketing Campaigns - Opportunity for email marketing services to incorporate responsive design testing to ensure campaigns appear as desired across a variety of devices.
2. Multi-platform Testing - Opportunity for marketing services to provide cross-platform testing to help companies and brands achieve a consistent brand experience for subscribers across a variety of email clients.
3. Client-based Customization - Opportunity for marketing services to offer customized previews based on a subscriber's email client preferences, improving their experience and engagement with campaigns.
Industry Implications
1. Email Marketing Services - Email marketing services have an opportunity to incorporate responsive design and cross-platform testing features to provide a more valuable service to brands and companies.
2. Marketing Technology - Marketing technology providers have an opportunity to integrate responsive design and cross-platform testing features to improve the effectiveness and ROI of their solutions for marketers.
3. Digital Marketing Agencies - Digital marketing agencies have an opportunity to differentiate their service offerings by incorporating responsive design and cross-platform testing to help brands and companies achieve a consistent and effective brand experience across a variety of email clients.
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