Clever Marketing with Fear? or American Tragedy?
Javier Correas — March 1, 2007 — Business
References: theorangemarket.blogspot
This Gas Station in Nebraska offers 'Terror Free Oil', which means they offer oil only from the USA and Canada. The picture is from their station in Omaha. They presume the oil with Arab origin as connected to terror organizations. Note the use of the Twin Towers and the Pentagon in their logo.
The argument is that people who use other gas stations are sending their money to countries that want to destroy USA. They say they believe in the war against terrorism, and - here comes the bizarre even bad taste element - their logo is made with The Twin Towers, The Pentagon and the airplanes that crashed into them on 9-11 attacks.
It was something to come, marketing to serve a social cause, in this case the fight against terrorism. The company that provides this stations is the Sinclair Oil Corporation, which buys "almost" all their oil in USA and Canada only. The marketing campaign is ok, the idea to attract customers is also cool but... what was the need of such a logo? Don't you think it's too much when a company takes the symbols of such tragedy just to sell more?
The argument is that people who use other gas stations are sending their money to countries that want to destroy USA. They say they believe in the war against terrorism, and - here comes the bizarre even bad taste element - their logo is made with The Twin Towers, The Pentagon and the airplanes that crashed into them on 9-11 attacks.
It was something to come, marketing to serve a social cause, in this case the fight against terrorism. The company that provides this stations is the Sinclair Oil Corporation, which buys "almost" all their oil in USA and Canada only. The marketing campaign is ok, the idea to attract customers is also cool but... what was the need of such a logo? Don't you think it's too much when a company takes the symbols of such tragedy just to sell more?
Trend Themes
1. War Against Terrorism - Opportunity for companies to market products and services that support the fight against terrorism, and resonate with patriotic consumers.
2. Local Sourcing - Growth in demand for products and services that are sourced locally, driven by concerns over supporting domestic economy and reducing reliance on foreign countries.
3. Social Cause Marketing - Increasing popularity of marketing campaigns that align with social causes, creating a sense of purpose and connecting with consumers on a deeper level.
Industry Implications
1. Gas Stations - Gas stations can cater to patriotic consumers by offering 'local' or 'terror-free' oil, taking advantage of the demand for domestically sourced fuel.
2. Oil and Gas - Companies in the oil and gas industry can emphasize their commitment to sourcing oil from the USA and Canada, leveraging consumers' desire to support domestic production and reduce reliance on foreign oil.
3. Advertising and Marketing - Marketing agencies can help businesses develop campaigns that align with social causes, tapping into consumers' desire to make a positive impact with their purchasing decisions.
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