Terracycle Upcycles Trashed Pens into New Products
Katie Cordrey — March 15, 2010 — Eco
References: terracycle.net & prnewswire
Sharpie, Paper Mate and EXPO have partnered with TerraCycle to collect and reuse pens, markers and other writing instruments in a way that helps schools, charities and non-profit organizations to raise funds.
Groups that want to participate can print pre-paid shipping labels from TerraCycle's website. The collected writing instruments are then shipped to TerraCycle. Once received, TerraCycle upcycles trashed pens into new products.
Implications - Partners of TerraCycle plan to set up donation bins where people can drop off their used-up writing utensils. The collection centers will be called Writing Instrument Brigades and will be located near schools and large businesses. TerraCycle plans to give two cents for every writing tool collected to groups could use a little extra help.
Groups that want to participate can print pre-paid shipping labels from TerraCycle's website. The collected writing instruments are then shipped to TerraCycle. Once received, TerraCycle upcycles trashed pens into new products.
Implications - Partners of TerraCycle plan to set up donation bins where people can drop off their used-up writing utensils. The collection centers will be called Writing Instrument Brigades and will be located near schools and large businesses. TerraCycle plans to give two cents for every writing tool collected to groups could use a little extra help.
Trend Themes
1. Upcycling Writing Instruments - Opportunity to create new products by repurposing used pens and markers.
2. Collection Programs for Writing Utensils - Disruptive innovation opportunity in setting up donation bins and collection centers for used-up writing instruments.
3. Fundraising Through Recycling - Potential to raise funds for schools, charities, and non-profit organizations by collecting and reusing writing tools.
Industry Implications
1. Education - The education industry can embrace the opportunity to participate in Writing Instrument Brigades for fundraising and educational purposes.
2. Waste Management - The waste management industry can explore partnerships with TerraCycle to collect and repurpose used writing instruments, reducing waste and promoting sustainable practices.
3. Manufacturing - Manufacturers can partner with TerraCycle to explore innovative ways of upcycling trashed pens and markers into new products, contributing to a circular economy.
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