NikeLab Updated Its Tennis Classic Shoes with Three New Colors
Riley von Niessen — September 8, 2016 — Fashion
References: invincible.tw & highsnobiety
The Tennis Classic shoes have been a popular subject for NikeLab recently, with the brand having just finished up a collaborative release with 'Air Zoom Lauderdale' and now readying to launch another update with help from 'fragment design.'
In the latter, the brands leave the uppers of the Tennis Classic shoes a sleek stark white, while complementing the heels with a slight snakeskin accent. With the models offered in three different variations, consumers can get their hands on the revitalized Tennis Classic shoes in either red, green or blue -- with the colors paired along with the letter that each word begins with.
In order to maintain the minimalist look of the model, NikeLab and fragment design just use light perforations in the leather to display the Swoosh, which appears in addition to an imprint of a lightening bolt logo on the heel.
In the latter, the brands leave the uppers of the Tennis Classic shoes a sleek stark white, while complementing the heels with a slight snakeskin accent. With the models offered in three different variations, consumers can get their hands on the revitalized Tennis Classic shoes in either red, green or blue -- with the colors paired along with the letter that each word begins with.
In order to maintain the minimalist look of the model, NikeLab and fragment design just use light perforations in the leather to display the Swoosh, which appears in addition to an imprint of a lightening bolt logo on the heel.
Trend Themes
1. Snakeskin-accented Tennis Sneakers - Opportunity for disruptive innovation: Explore new materials and designs to incorporate snakeskin accents in other athletic footwear.
2. Collaborative Shoe Releases - Opportunity for disruptive innovation: Partner with influential designers and brands to create unique and highly sought-after footwear collaborations.
3. Minimalist Design with Bold Accents - Opportunity for disruptive innovation: Combine minimalist aesthetics with bold and eye-catching accents in footwear designs for a unique visual appeal.
Industry Implications
1. Footwear - Opportunity for disruptive innovation: Experiment with new materials, color combinations, and collaborations to create standout footwear designs.
2. Fashion - Opportunity for disruptive innovation: Explore the intersection between sports-inspired footwear and high-fashion collaborations for unique and coveted fashion offerings.
3. Athletic Apparel - Opportunity for disruptive innovation: Integrate innovative shoe designs with complementary athletic apparel lines to create cohesive and compelling sportswear collections.
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