Jack Daniel's 'Tennessee Fire' Campaign Will Project Images on Buildings
Christopher Magsambol — November 4, 2015 — Marketing
References: fandbnews & eventmagazine
To launch its new drink, 'Tennessee Fire,' Jack Daniel's will project animated ads on buildings across the UK's most visited drinking hubs. London, Glasgow and Manchester will be soon adorned with simulated fiery whiskey bottles. The interactive campaign will begin on an annual bonfire event, where the brand hopes to highlight the link between the new Tennessee Fire and memorable nights that brings people together.
The campaign will also see two 2D installations of Tennessee Fire bottles protruding out of billboards, with lighting installed around it, illuminating the night with vivid, fiery colors. A renewed focus on attracting younger consumers to the brand is an ongoing effort by Jack Daniel's. Its most recent marketing campaigns take advantage of immersive and interactive technologies with they hope will resonate with younger whiskey drinkers.
The campaign will also see two 2D installations of Tennessee Fire bottles protruding out of billboards, with lighting installed around it, illuminating the night with vivid, fiery colors. A renewed focus on attracting younger consumers to the brand is an ongoing effort by Jack Daniel's. Its most recent marketing campaigns take advantage of immersive and interactive technologies with they hope will resonate with younger whiskey drinkers.
Trend Themes
1. Interactive Advertising - The use of animated ads projected on buildings demonstrates the potential for immersive and interactive advertising experiences.
2. Brand Activation - The innovative use of billboards with protruding 2D installations creates a memorable brand activation opportunity.
3. Youth-centric Marketing - The focus on immersive and interactive technologies aims to attract younger whiskey drinkers, reflecting a trend towards youth-centric marketing strategies.
Industry Implications
1. Alcohol - The use of visually striking campaigns in the alcohol industry presents opportunities for brands to stand out and engage consumers.
2. Outdoor Advertising - The use of animated projections and innovative installations in outdoor advertising opens up new possibilities for captivating campaigns.
3. Marketing and Advertising - The incorporation of immersive and interactive technologies in marketing campaigns showcases the potential for disruptive innovation in the marketing and advertising industry.
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