HotSquash Has Summer and Winter Lines to Keep Wearers Comfortable
Alyson Wyers — April 24, 2015 — Fashion
References: hotsquash & springwise
This practical temperature-regulating fashion line is inspired by polar bear fur. Stylish too, HotSquash clothing keeps you warm in cold weather and cool in hot environments. The UK-based brand released a 'cool range' and 'warm collection' -- both of which contain dresses, jackets, skirts and other apparel made with temperature-regulating material. Designed to stop the wearer from getting too uncomfortable, the garments have their "functional qualities hidden beneath a high-street esthetic."
Where as the temperature-regulating fashion line's Cool Range features CoolFresh fabric to reduce clamminess and lets sweat dry twice as fast as cotton or wool (which is possible by mixing multi-channel and hollow fibers in the fabric), the Warm Collection has ThinHeat technology that takes after the polar bears. This material generates heat using hollow-core, air-trapping fibers that provide better insulation.
Where as the temperature-regulating fashion line's Cool Range features CoolFresh fabric to reduce clamminess and lets sweat dry twice as fast as cotton or wool (which is possible by mixing multi-channel and hollow fibers in the fabric), the Warm Collection has ThinHeat technology that takes after the polar bears. This material generates heat using hollow-core, air-trapping fibers that provide better insulation.
Trend Themes
1. Temperature-regulating Apparel - The development of temperature-regulating clothing opens up opportunities for disruptively innovative apparel brands.
2. Coolfresh Fabric - The use of CoolFresh fabric, which reduces clamminess and accelerates sweat evaporation, presents a disruptive innovation opportunity for textile manufacturers.
3. Thinheat Technology - The application of ThinHeat technology, inspired by polar bears, creates disruptive innovation possibilities for insulation materials in various industries.
Industry Implications
1. Fashion - The fashion industry can explore the potential of temperature-regulating clothing to offer innovative and comfortable apparel options.
2. Textile - The textile industry has the opportunity to develop and manufacture CoolFresh fabric, a disruptive material for enhanced moisture management.
3. Insulation - The insulation industry can leverage ThinHeat technology to create new and efficient insulation materials for various applications.
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