Opening Ceremony Ups the Ante With Cool TV Shades
Robyn Currie — June 24, 2010 — Fashion
References: openingceremony.us & cakeheadlovesevil.wordpress
Remember when your mom would tell you that your eyes would turn square from watching TV all day long? Now they can actually look like TVs with these television sunglasses from Opening Ceremony.
Available in black and tortoiseshell, these television sunglasses are certainly a statement accessory. Perhaps not best suited for everyday use, I would expect to see these bad boys on someone like Lady Gaga.
Implications - One of the best ways a company or brand can establish a foothold in the marketplace is through the development of a product that serves a practical and comic or novel purpose. By appealing to consumers' sense of pragmatism and sense of humor, the brand plays into an image of fun-loving modernity that young consumers are attracted to.
Available in black and tortoiseshell, these television sunglasses are certainly a statement accessory. Perhaps not best suited for everyday use, I would expect to see these bad boys on someone like Lady Gaga.
Implications - One of the best ways a company or brand can establish a foothold in the marketplace is through the development of a product that serves a practical and comic or novel purpose. By appealing to consumers' sense of pragmatism and sense of humor, the brand plays into an image of fun-loving modernity that young consumers are attracted to.
Trend Themes
1. Novelty Sunglasses - Development of a line of novelty sunglasses could prove popular among younger demographics looking for fun statement pieces.
2. Tech-inspired Accessories - As technology continues to permeate every aspect of daily life, brands could explore the creation of tech-inspired accessories that offer both practical and novelty value.
3. Wearable Entertainment - The market for wearable entertainment devices is still relatively untapped, and brands could develop innovative and stylish products that cater to this niche audience.
Industry Implications
1. Fashion - The fashion industry, particularly accessory brands, could experiment with integrating technology and novelty to create unique and eye-catching statement pieces.
2. Entertainment - The entertainment industry, specifically companies involved in wearable technology and content creation, could explore the potential of wearable entertainment devices to offer a unique viewing experience for consumers.
3. Technology - Technology companies could create smart glasses or other wearable entertainment devices that offer a wider range of features in a stylish and practical package.
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