Tekla and AURALEE Join Forces on a Collection Together
Amy Duong — October 24, 2024 — Art & Design
References: highsnobiety & highsnobiety
Tekla and AURALEE work in collaboration on a special collection comprised of everyday games that are made with precision. The Japanese fashion imprint and Scandinavian homeware experts work in conjunction seamlessly. They also both share a deep cultural connection which is an appreciation of bathing rituals. This is the first time that the two are joining and the inspiration comes from exploring wellness practices from one another's cultures.
The founder and designer of AURALEE, Ryota Iwai shares with Highsnobiety, “The ritual and escape of bathing is something very personally important to me and one of my biggest passions. I am really happy to finally have been able to work on something like this, and couldn’t imagine a better partner to do it with.”
Image Credit: Tekla, AURALEE, Mikko McClarron
The founder and designer of AURALEE, Ryota Iwai shares with Highsnobiety, “The ritual and escape of bathing is something very personally important to me and one of my biggest passions. I am really happy to finally have been able to work on something like this, and couldn’t imagine a better partner to do it with.”
Image Credit: Tekla, AURALEE, Mikko McClarron
Trend Themes
1. Cultural-wellness Collaborations - The fusion of Japanese fashion and Scandinavian homeware reflects a growing trend in cross-cultural partnerships enhancing wellness products.
2. Precision-designed Bath Collections - Combining meticulous design philosophies from different cultures highlights an emerging trend in highly-crafted bathware tailored for luxury and utility.
3. Rituals-inspired Home Products - Drawing inspiration from traditional bathing rituals underscores a trend towards creating home products that promote relaxation and personal well-being.
Industry Implications
1. Homeware - The strategic partnership between a fashion imprint and homeware experts provides insights into innovations blending aesthetics and functionality in home goods.
2. Fashion - Integrating elements of daily wellness practices within the fashion industry opens new avenues for creating products that resonate with personal rituals.
3. Wellness - Collaborations focusing on cultural wellness rituals point to a growth within the wellness industry of products designed to enrich personal care routines.
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