Ted Noten's Red Light Design Rings Transform Red Light into Jewelry Districts
Meghan Young — September 30, 2009 — Fashion
References: tednoten & redlightdesignamsterdam.nl
What better way to say, “I Love You,” than buying Ted Noten Red Light Design rings in Amsterdam’s Red Light District? Or, as Noten himself calls them, “Be Nice to a Girl, Buy Her a Ring.” I mean, can there really be a more special way?
In an attempt to revitalize the district, jewelry designers Ymere and Droog Design and the city of Amsterdam have joined together to present Red Light Design. By converting former prostitutes’ abodes, jewelry designers are challenged to find a connection with the exceptional neighborhood.
"Atelier Ted Noten has installed a snack machine with red rings 'Be nice to a girl-buy her a ring!' and is using the house as an artist-in-residence place," TedNoten.com says.
The Ted Noten red rings are just one of many designs in answer to this challenge.
In an attempt to revitalize the district, jewelry designers Ymere and Droog Design and the city of Amsterdam have joined together to present Red Light Design. By converting former prostitutes’ abodes, jewelry designers are challenged to find a connection with the exceptional neighborhood.
"Atelier Ted Noten has installed a snack machine with red rings 'Be nice to a girl-buy her a ring!' and is using the house as an artist-in-residence place," TedNoten.com says.
The Ted Noten red rings are just one of many designs in answer to this challenge.
Trend Themes
1. Revitalization of Urban Districts - The Red Light Design project in Amsterdam provides an opportunity for businesses to revitalize urban districts by involving local artists and designers.
2. Artists as Entrepreneurs - The collaboration of artists and designers with the Red Light Design project encourages a new era of entrepreneurship in repurposing urban spaces.
3. Crossover Marketing - Ted Noten's Red Light Design rings demonstrate an opportunity for crossover marketing within unexpected industries, such as jewelry and snack vending machines.
Industry Implications
1. Urban Development - The Red Light Design project can provide innovative solutions for urban development and repurposing in cities around the world.
2. Art and Design - The collaboration of artists with urban districts provides opportunities for art and design industries to explore new markets and partnerships.
3. Jewelry and Vending Machines - Ted Noten's Red Light Design rings and vending machine demonstrates the possible mix of traditional jewelry business with innovative marketing strategies using vending machines.
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