Oakley by Samuel Ross' AW 2018 Line Fuses Performance & Style
References: samuel-ross & highsnobiety
The creative director of A-COLD-WALL* and sportswear brand Oakley team up for an inclusive collection of technical clothing that satisfies high-performance necessities without compromising a forward-thinking aesthetic. The Autumn/Winter 2018 capsule by Oakley x Samuel Ross is characterized by experimental stylish silhouettes that appear to be exceptionally lightweight in the lookbook.
The collection contains 20 pieces in total and the technical clothing ranges from performance-driven rain gear and outerwear to extremely functional streetwear pieces like "touch-fastening pants," shirts, eyewear, ultra-compact bags and more.
The garments in Oakley by Samuel Ross' Autumn/Winter 2018 collection are made recognizable by way of their industrial-style aesthetic that highlights a definite future-forward approach to construction, curation and use of materials.
The collection contains 20 pieces in total and the technical clothing ranges from performance-driven rain gear and outerwear to extremely functional streetwear pieces like "touch-fastening pants," shirts, eyewear, ultra-compact bags and more.
The garments in Oakley by Samuel Ross' Autumn/Winter 2018 collection are made recognizable by way of their industrial-style aesthetic that highlights a definite future-forward approach to construction, curation and use of materials.
Trend Themes
1. Experimental Stylish Silhouettes - Opportunity for fashion brands to collaborate with technical clothing brands to create cutting-edge designs that combine style and functionality.
2. Performance-driven Rain Gear - Potential for outdoor gear companies to develop high-performance rainwear that is both functional and fashionable.
3. Future-forward Construction and Materials - Innovation potential for textile and manufacturing industries to create industrial-style clothing that incorporates futuristic elements.
Industry Implications
1. Fashion - Opportunity for fashion brands to branch into the technical clothing market by collaborating with sportswear brands to create performance-driven apparel.
2. Outdoor Gear - Opportunity for outdoor gear companies to expand their product lines by incorporating high-performance rainwear that appeals to fashion-conscious consumers.
3. Textile and Manufacturing - Opportunity for textile and manufacturing industries to explore innovative construction techniques and materials to create futuristic clothing designs with industrial aesthetics.
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