Jaguar's Technical Centre Lets Car Buyers Work With Company Designers
Rahul Kalvapalle — July 7, 2016 — Autos
References: media.jaguarlandrover & gizmag
British car company Jaguar Land Rover is launching an extraordinarily high-tech Technical Centre, in the city of Coventry in the UK, that is designed to act as the specialized headquarters of the company's Special Vehicle Operations branch.
What's great about this Technical Centre is the fact that is allows Special Vehicle Operations customers to enter the facility and work with a design team member to go about customizing their vehicle. Customers can easily be taken through as many as 365 different color samples, seatbelt options, brake variants, wheel finishes and other options such as upholstery, veneers and threads.
The Technical Centre marks a sea-change in the way customers customize cars, with Jaguar Land Rover wisely deciding to make it easier for the customer to be involved in the process.
What's great about this Technical Centre is the fact that is allows Special Vehicle Operations customers to enter the facility and work with a design team member to go about customizing their vehicle. Customers can easily be taken through as many as 365 different color samples, seatbelt options, brake variants, wheel finishes and other options such as upholstery, veneers and threads.
The Technical Centre marks a sea-change in the way customers customize cars, with Jaguar Land Rover wisely deciding to make it easier for the customer to be involved in the process.
Trend Themes
1. High-tech Customization - Jaguar Land Rover's Technical Centre offers customers a unique and interactive car customization experience, setting a trend for high-tech customization facilities.
2. Customer-driven Design - The Technical Centre's customer involvement approach disrupts the traditional car customization process, emphasizing the importance of customer input and preferences.
3. Streamlined Personalization - By providing a wide range of options and an immersive design experience, Jaguar Land Rover's Technical Centre sets a trend for streamlining the personalization process for car buyers.
Industry Implications
1. Automotive Manufacturing - The Technical Centre's customer-centric approach offers disruptive opportunities for other automotive manufacturers to enhance their car customization processes.
2. Design and Engineering - Jaguar Land Rover's Technical Centre showcases the importance of integrating design and engineering throughout the customization process, presenting an innovative opportunity for design and engineering industries to collaborate.
3. Technology Solutions - The high-tech facilities and interactive experiences offered by Jaguar Land Rover's Technical Centre create a disruptive innovation opportunity for technology solution providers to support and enhance the customization process in various industries.
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