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LEGO Grand Tourer Cars

Clean the Sky - Positive Eco Trends & Breakthroughs

The Porsche 911 Technic Model Features Individual Assembly Sections

— April 26, 2016 — Autos
If you don't quite have the financial muscle go out and buy yourself a brand new Porsche 911, you may want to consider picking up Lego's brand new Technic model version of the Porsche 911's GT3 RS variant for a price of only $300.

This 1:8 scale model, developed in partnership with the German automaker, features a beautiful bright orange color and is designed to include a lot of the features that give the real Porsche 911 its truly distinct identity. Indeed this Technic model features the curved, sloping design, big front air intakes and large rear wing that are so distinctive and unique to the Porsche 911 GT3 RS.

This Technic model consists of 2,704 pieces that are presented in individual assembly groups that are designed to give Lego model builders some extra insight into how the real vehicles are assembled. This intelligent presentation ensures a higher level of engagement among Lego assemblers and helps them better understand the vehicle that the Technic model is based on.


Trend Themes
1. LEGO Technic Models - Opportunity for LEGO to partner with other automakers to create highly detailed and accurate scale models of their cars.
2. Interactive Assembly Experience - Opportunity to develop interactive and educational assembly experiences for customers, allowing them to learn about real vehicles as they build LEGO models.
3. Branded Collaborations - Opportunity for automakers to collaborate with LEGO to create custom branded versions of Technic model cars, providing additional exposure and appeal for their brands.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to develop highly detailed and realistic scale models of vehicles that offer an engaging and educational experience for customers.
2. Automotive - Opportunity for automakers to partner with LEGO to create customized LEGO Technic models based on their vehicles, as a way to attract younger audiences and promote their brands.
3. Education - Opportunity for educational institutions or organizations to use LEGO Technic models as a tool for teaching engineering and design principles, allowing students to learn through hands-on building experiences.
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