Teatox Packaging Blends Eastern and Western Flavors and Art
Amelia Roblin — August 2, 2016 — Marketing
References: behance.net & packagingoftheworld
Tea is a globally adored beverage, traditionally packaged differently from one continent to the next. This beautiful Teatox branding scheme was designed with the goal of integrating artistic elements from the East as well as the West, resulting in striking bags of loose leaf that would appeal to tea lovers everywhere.
Evelyn Tran penned the name of the product in thick inky strokes, stylistically similar to the writing of Chinese and Japanese characters. The illustrations were inspired by the work of the surrealist-Mannerist painter Giuseppe Arcimboldo, in this case featuring flowers over the portraits of young women, making up their hair and makeup. Teatox packaging thus takes on a bold and yet elegantly feminine appearance that's as likely to be selected by a woman in North America as it would be by a girl in Asia.
Evelyn Tran penned the name of the product in thick inky strokes, stylistically similar to the writing of Chinese and Japanese characters. The illustrations were inspired by the work of the surrealist-Mannerist painter Giuseppe Arcimboldo, in this case featuring flowers over the portraits of young women, making up their hair and makeup. Teatox packaging thus takes on a bold and yet elegantly feminine appearance that's as likely to be selected by a woman in North America as it would be by a girl in Asia.
Trend Themes
1. Global Fusion Branding - The trend of combining artistic elements from different world regions to create innovative packaging designs.
2. Personalized Packaging - The trend of customizing packaging designs to appeal to different cultural preferences and genders.
3. Artistic Illustrations - The trend of using striking and surreal artwork to create eye-catching packaging designs.
Industry Implications
1. Tea Production - Tea companies can explore global collaboration to develop innovative packaging that appeals to diverse cultures.
2. Packaging Design - Design agencies can offer personalized packaging solutions that cater to cultural preferences and gender-specific aesthetics.
3. Artistic Illustration Services - Artists can leverage their creative skills to produce unique and surreal artwork for use in packaging designs.
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