'TaTa Nano', Cheapest Car Ever, Couldn't Come at a Better Time (UPDATE)
Going Like Sixty — March 23, 2009 — Autos
The long-awaited, much-delayed Tata Nano, the cheapest car in the world, will hit the streets in July 2009. Expectations are that the 100,000 rupee ($1,980) car will be a smash when the affordable auto starts to ship.
There are currently so many orders for the TaTa Nano that purchasers will be randomly selected between 4/9 and 4/25 in India. A European model will be launched by 2011, while the U.S. will be impatiently waiting.
The TaTa Nano was announced over a year ago, but hit production delays. There is concern that the Nano will only add to India’s already choking environmental problems.
There are currently so many orders for the TaTa Nano that purchasers will be randomly selected between 4/9 and 4/25 in India. A European model will be launched by 2011, while the U.S. will be impatiently waiting.
The TaTa Nano was announced over a year ago, but hit production delays. There is concern that the Nano will only add to India’s already choking environmental problems.
Trend Themes
1. $2,000 Cars - The development and success of the TaTa nano highlights a growing trend towards affordable cars in emerging markets.
2. Urbanization - As more people move to cities in emerging markets, there is an opportunity to innovate affordable transportation solutions like the TaTa Nano.
3. Electric Cars - The concerns over India's environmental problems creates an opportunity for disruptive innovation in the development of electric cars like the TaTa Nano.
Industry Implications
1. Automotive Industry - The success of the TaTa Nano highlights the need for affordable cars, creating an opportunity for innovation in manufacturing and distribution processes, particularly in emerging markets.
2. Electric Vehicle Industry - India's environmental problems create opportunities for disruptive innovation in the electric vehicle industry, particularly through the development of affordable and energy-efficient cars like the TaTa nano.
3. Logistics and Transportation - Innovations in logistics and transportation are crucial for the successful distribution and delivery of affordable cars like the TaTa Nano to emerging markets like India.
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