Target Says They Don't Care
Going Like Sixty — January 29, 2008 — Marketing
References: nytimes
Target doesn't care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn't deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core "guest."
Implications - Moves like this are a tremendous blunder that even the biggest companies of the world should be very cautious about duplicating. Any organization that closes its eyes to the future risks being left in the past, and by completely misreading the pulse and direction of the world's consumers and their changing methods of gathering information businesses like Target put themselves at great risk.
Implications - Moves like this are a tremendous blunder that even the biggest companies of the world should be very cautious about duplicating. Any organization that closes its eyes to the future risks being left in the past, and by completely misreading the pulse and direction of the world's consumers and their changing methods of gathering information businesses like Target put themselves at great risk.
Trend Themes
1. Social Media Influencers - Target's dismissal of bloggers highlights the growing influence of social media influencers in shaping consumer perceptions and brand reputation.
2. Shift Towards Non-traditional Media - The dismissal of blogs by Target sheds light on the changing landscape of media consumption, with consumers increasingly turning to non-traditional sources for information and opinions.
3. Brand Transparency and Customer Engagement - Target's disregard for bloggers underscores the increasing importance for brands to prioritize transparency and engage with customers through various channels to build trust and loyalty.
Industry Implications
1. Retail - The retail industry needs to recognize the power and influence of bloggers and social media influencers in order to effectively reach and engage with consumers.
2. Media and Publishing - The dismissal of blogs by Target highlights the need for media and publishing companies to adapt their strategies to include non-traditional media sources and cater to changing consumer preferences.
3. Marketing and Advertising - The shift towards non-traditional media requires marketing and advertising professionals to incorporate influencer marketing and social media strategies into their campaigns to effectively reach their target audience.
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