Sharon Nayak's Ads for Tanishq Jewellery Channel Madonna
Marissa Brassfield — November 29, 2009 — Marketing
References: tanishq.co.in & behance.net
These print ads by Sharon Nayak and Abhitab Kame for Tanishq Jewellery use religious and immaculate themes for maximum impact. In each shot, the model is clad in Tanishq Jewellery designs and luscious robes; a decadent halo illuminates her features dramatically.
The tagline for these Tanishq Jewellery ads reads "Pure jewellery. Pure joy." As we head into the holiday season, there's no better mental association possible.
Implications - Advertising agencies are now being called upon to break through clutter while still drawing attention to the product. By using a controversial topic such as religion, the advertising agency will pushing for press attention -- negative or positive. It should be noted that this can either work well or backfire for a company.
The tagline for these Tanishq Jewellery ads reads "Pure jewellery. Pure joy." As we head into the holiday season, there's no better mental association possible.
Implications - Advertising agencies are now being called upon to break through clutter while still drawing attention to the product. By using a controversial topic such as religion, the advertising agency will pushing for press attention -- negative or positive. It should be noted that this can either work well or backfire for a company.
Trend Themes
1. Immaculate Themes - Immaculate and religious themes are being used in advertising to create maximum impact and draw attention to products.
2. Controversial Advertising - Advertising agencies are exploring controversial topics like religion to break through clutter and generate press attention for brands.
3. Holiday Season Marketing - Using religious and immaculate themes in jewelry ads during the holiday season creates strong mental associations and evokes feelings of joy.
Industry Implications
1. Advertising - The advertising industry can leverage immaculate themes and controversial topics to create impactful campaigns that generate media attention.
2. Jewelry - Jewelry industry can capitalize on the use of religious and immaculate themes in advertisements during the holiday season to create emotional connections with consumers.
3. Fashion - Fashion industry can incorporate immaculate and religious themes in their designs and campaigns to align with the current advertising trend and attract attention.
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