O.B.
Bianca — May 31, 2008 — Art & Design
References: fun-genius
At first glance, this dramatic chandelier looks ordinarily beautiful, but look closer, and you'll be bloody surprised! The monster-sized chandelier is actually composed of hundreds of white O.B. tampons.
The tampon brand is certainly soaking up a lot of attention from exhibit viewers. As long as the fire sprinklers aren't set off, it works as a magnificent PR stunt for O.B.
Implications - Companies that have products that fall under the hygiene category have difficulty finding unique ways to use stunts to market their products. In this case, O.B. was able to create something breathtaking out of their product in a way that their competitors would not dare to do. These ideas result in free media and exposure for the company, which is why tampon chandeliers (though mildly weird) are a great idea.
The tampon brand is certainly soaking up a lot of attention from exhibit viewers. As long as the fire sprinklers aren't set off, it works as a magnificent PR stunt for O.B.
Implications - Companies that have products that fall under the hygiene category have difficulty finding unique ways to use stunts to market their products. In this case, O.B. was able to create something breathtaking out of their product in a way that their competitors would not dare to do. These ideas result in free media and exposure for the company, which is why tampon chandeliers (though mildly weird) are a great idea.
Trend Themes
1. Hygiene Product Art - The use of hygiene products in unconventional artwork provides unique marketing opportunities.
2. Stunt Marketing - Incorporating stunts into advertising campaigns can generate free media and exposure.
3. Unconventional Product Promotion - Thinking outside the box and creating extraordinary marketing strategies can set companies apart from competitors.
Industry Implications
1. Personal Care - Personal care companies can explore artistic approaches to promote their products and attract attention.
2. Advertising - The advertising industry can incorporate stunt marketing to create viral campaigns for their clients.
3. Art and Design - Artists and designers can experiment with using unconventional materials to create captivating installations.
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