'Tame Ecuador Airlines' Photoshoot Gets Creative
Robyn Currie — September 11, 2009 — World
References: fubiz.net & notcot.org
Airlines don’t often get creative with their ad campaigns; they try, but often with little success. Ecuador Airlines has launched their new campaign ‘Tame Ecuador Airlines,’ and it mixes amazing visual deatails with startling creativity.
Matching each image with a specific part of Ecuador, the ‘Tame Ecuador Airlines’ spread uses the idea of an airplane's wings to drive its idea. Each picture’s model has a different set of wings created out of that specific region's most well-known characteristics (the Galapagos Islands ad, for example, features turtles and birds). Check out the gallery--it is truly eye popping.
Matching each image with a specific part of Ecuador, the ‘Tame Ecuador Airlines’ spread uses the idea of an airplane's wings to drive its idea. Each picture’s model has a different set of wings created out of that specific region's most well-known characteristics (the Galapagos Islands ad, for example, features turtles and birds). Check out the gallery--it is truly eye popping.
Trend Themes
1. Creative Airline Campaigns - Opportunity for airlines to differentiate themselves by creating visually stunning and region-specific campaigns like 'Tame Ecuador Airlines'.
2. Regional Branding - Opportunity for businesses to incorporate region-specific characteristics into their branding like Tame Ecuador Airlines' use of local wildlife and landscapes in their campaign.
3. Innovative Advertising Techniques - Opportunity for marketers to utilize unconventional advertising techniques like Tame Ecuador Airlines' use of airplane wings to drive their campaign.
Industry Implications
1. Airlines - Airline companies can use creative campaigns to differentiate themselves based on region-specific characteristics and create a unique brand.
2. Tourism - Tourism industry players can create region-specific branding and marketing campaigns that incorporate local features and landmarks, creating a more immersive experience for travelers.
3. Marketing - Marketing professionals can explore and experiment with innovative and unconventional advertising techniques to promote their clients' products or services.
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