These Talking Adidas Sneakers Offer Words of Encouragement
Tia Clarke — March 11, 2013 — Fashion
References: artcopycode & psfk
These new Adidas sneakers have been created to talk and share a person's shoe activity on the Internet. The smart sneakers were created through a partnership with Google, Adidas and an interactive artist Zach Lieberman.
This creative shoe design showcases a modern form of advertising. The smart running shoe is packed with gadgets that track a person's movements and even offer words of encouragement and commentary. The comments from the shoe can be posted to such networks as Google+, or can be even used as real time advertisements. The shoe is also equipped with speakers so that the wearer can allow others to hear its comments.
This social media-integrated sneaker could be a useful device for people who are training to run in marathons, and feel like they could do with an extra morale booster.
This creative shoe design showcases a modern form of advertising. The smart running shoe is packed with gadgets that track a person's movements and even offer words of encouragement and commentary. The comments from the shoe can be posted to such networks as Google+, or can be even used as real time advertisements. The shoe is also equipped with speakers so that the wearer can allow others to hear its comments.
This social media-integrated sneaker could be a useful device for people who are training to run in marathons, and feel like they could do with an extra morale booster.
Trend Themes
1. Smart Shoe Technology - The integration of technology in shoes to track activity and provide personalized feedback offers disruptive innovation opportunities in the fitness and sports industry.
2. Social Media-integrated Wearables - The combination of wearable technology and social media integration opens up disruptive innovation opportunities in the advertising and marketing industry, allowing real-time advertisements and personalized sharing of activity data.
3. Interactive and Personalized Fitness Devices - The development of interactive shoes that offer words of encouragement and commentary creates disruptive innovation opportunities in the fitness industry, providing users with a more engaging and motivating fitness experience.
Industry Implications
1. Fitness and Sports - The integration of smart shoe technology and personalized feedback presents disruptive innovation opportunities in improving athletic performance and enhancing the fitness experience in the fitness and sports industry.
2. Advertising and Marketing - The combination of social media-integrated wearables and real-time advertisements allows for disruptive innovation in targeted advertising and personalized marketing strategies in the advertising and marketing industry.
3. Technology and Wearables - The development of interactive and personalized fitness devices, such as talking shoes, offers disruptive innovation opportunities in the technology and wearables industry, enhancing user engagement and personalization in fitness tracking.
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