Kotex Ad Pushes the Limits, Educates, Pokes Fun
Jeremy Gutsche — April 13, 2008 — Fashion
References: ubykotex.au
According to Uby Kotex, you've only got one beaver, so you should take care of it... with their line of tampons, pads and liners. That's not an uncomfortable ad for men to watch, is it?
In the campaign, Uby Kotex urges that, "it's high time women stopped being so damn shy about our vaginas. You don't need to do a Paris or Britney, but being able to talk about it without going red is a good start. After all, we've all got one. In fact, we've only got one, so make sure you take care good of it with U by Kotex."
The campaign provides vaginal education and pokes fun of vaginal euphemisms, even linking to a number of YouTube videos like the following:
The origin of the word Vajayjay:
Tyra Banks educating her audience:
Jane Fonda's slip up on the NBC Show:
In the campaign, Uby Kotex urges that, "it's high time women stopped being so damn shy about our vaginas. You don't need to do a Paris or Britney, but being able to talk about it without going red is a good start. After all, we've all got one. In fact, we've only got one, so make sure you take care good of it with U by Kotex."
The campaign provides vaginal education and pokes fun of vaginal euphemisms, even linking to a number of YouTube videos like the following:
The origin of the word Vajayjay:
Tyra Banks educating her audience:
Jane Fonda's slip up on the NBC Show:
Trend Themes
1. Vaginal Health Conversations - The trend of normalizing conversations about vaginal health and wellness through humorous advertising campaigns like Uby Kotex presents an opportunity for businesses to create innovative advertisements that educate and entertain simultaneously.
2. Social Media Marketing - Campaigns like Uby Kotex's that link to social media channels to encourage engagement with the product and the vaginal health conversation present a trend toward social media-based marketing and customer interaction.
3. Feminine Hygiene Products - With the growing trend of health and wellness products, the feminine hygiene industry has an opportunity to innovate new products, packaging and marketing, including through integrating humor and education in packaging and advertising campaigns like Uby Kotex's.
Industry Implications
1. Advertising - The trend toward humorous, educational advertising campaigns like Uby Kotex's presents an opportunity to explore new advertising techniques that blur the line between education and entertainment.
2. Health and Wellness Products - The trend toward greater societal awareness and normalization of conversations about vaginal health presents an opportunity for the health and wellness industry to innovate new products, improve packaging and create products that promote sexual health and wellness.
3. Feminine Hygiene Industry - The feminine hygiene industry has an opportunity to conduct research and development to create innovative products and packaging, as well as exploring new advertising and marketing techniques to reach consumers in new and engaging ways.
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