Angular Momentum Creates Watches to Commemorate Historic Love Story
Robyn Currie — September 3, 2009 — Fashion
References: angularmomentum & luxist
A love story can inspire alot of things—movies, songs, poems, and now watches! The Angular Momentum watch company has designed a timepiece to honor the love between Shah Jahan and Mumtaz Mahal (as in the Taj Mahal).
Shah Jahan was so distraught over the loss of his beloved wife, Mumtaz Mahal, he commissioned the Taj Mahal to be built as her resting place. Now Angular Momentum has created these stunning pieces—which feature of portrait of Mumtaz on one side, and one of Shah Jahan on the other—in their honor.
Each Angular Momentum Taj Mahal watch has diamonds on the bezel and lugs. Both portraits are done “in verre eglomise enamel in the reverse of a sapphire crystal in traditional Indian artistic form.” But like love itself, these beauties are not cheap—expect to pay over $30,000 apiece, and only 5 pieces are being made.
Shah Jahan was so distraught over the loss of his beloved wife, Mumtaz Mahal, he commissioned the Taj Mahal to be built as her resting place. Now Angular Momentum has created these stunning pieces—which feature of portrait of Mumtaz on one side, and one of Shah Jahan on the other—in their honor.
Each Angular Momentum Taj Mahal watch has diamonds on the bezel and lugs. Both portraits are done “in verre eglomise enamel in the reverse of a sapphire crystal in traditional Indian artistic form.” But like love itself, these beauties are not cheap—expect to pay over $30,000 apiece, and only 5 pieces are being made.
Trend Themes
1. Commemorative Timepieces - Opportunity for watch companies to create unique and personalized timepieces that commemorate special moments or stories.
2. Artistic Enamel Techniques - Potential for artists and craftsmen to utilize verre eglomise enamel in innovative and creative ways, expanding the possibilities of traditional Indian artistic forms.
3. Luxury Limited Editions - Demand for exclusive and limited edition luxury products that cater to a niche market of high-end collectors and enthusiasts.
Industry Implications
1. Watch Manufacturing - Opportunity for watch manufacturers to explore the production of premium commemorative timepieces that cater to customers seeking personalized and meaningful accessories.
2. Art and Craft Industry - Potential for artists and craftsmen specializing in verre eglomise enamel techniques to collaborate with luxury brands in creating unique and visually stunning art pieces.
3. Luxury Goods Market - Market potential for luxury brands to offer limited edition products that appeal to affluent consumers looking for exclusive and prestigious items.
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