The $1,500 Tag Heuer Watch Looks like an Analog Timepiece
Cadhla Gray — November 9, 2015 — Fashion
References: theverge & techcrunch
The details of the Tag Heuer watch have finally arrived, with comparable capabilities to the Apple Watch, however differences laying in its traditional design. While many Swiss watch companies did not want to join in on the technology-laden smartwatch movement, Tag Heuer saw an opportunity that didn't have to compromise analog design.
While the Apple Watch and other Android Wear pieces are not classic-looking or necessarily fashionable, this 'Connected Carrera' keeps traditional Swiss craftsmanship at its heart. The designers went through a great amount of effort to ensure the Tag Heuer watch looked like an analog watch, with a price tag that demonstrates this effort, clocking in at $1,500.
This price tag is sparking some controversy, as other Android Wear timepieces go for less than half of that, however, it's likely that people will value the brand's history and craftsmanship for that cost.
While the Apple Watch and other Android Wear pieces are not classic-looking or necessarily fashionable, this 'Connected Carrera' keeps traditional Swiss craftsmanship at its heart. The designers went through a great amount of effort to ensure the Tag Heuer watch looked like an analog watch, with a price tag that demonstrates this effort, clocking in at $1,500.
This price tag is sparking some controversy, as other Android Wear timepieces go for less than half of that, however, it's likely that people will value the brand's history and craftsmanship for that cost.
Trend Themes
1. Luxurious Smartwatches - The luxury smartwatch market is growing, as consumers seek high-end, traditional-looking timepieces that offer advanced technology.
2. Analog Design - There is a demand for smartwatches that mimic the appearance of analog watches, appealing to individuals who value traditional craftsmanship.
3. Higher Price Point - Certain consumers are willing to pay a premium for smartwatches that combine luxury materials, classic design, and advanced technology.
Industry Implications
1. Luxury Smartwatches - Luxury brands can capitalize on the demand for smartwatches that offer both advanced technology and high-end materials, appealing to fashion-conscious consumers.
2. Traditional Watchmaking - Traditional watch manufacturers can explore incorporating smart technology into their analog designs, creating a new segment of luxury smartwatches.
3. High-end Fashion Accessories - Fashion accessory brands can enter the luxury smartwatch market, offering stylish, analog-inspired timepieces that cater to consumers seeking both fashion and functionality.
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