The Tag Heuer Racer Speeds into the Cellphone Market
Kevin Young — March 18, 2012 — Autos
References: freshnessmag & racer.tagheuer
The TAG Heuer Racer is a luxury performance mobile that’s taking a dive into the premium cellphone market. TAG Heuer designed this sturdy and timeless cellphone much like its notorious eyewear and watches: stamped with style and functionality. Powered by Android, the TAG Heuer Racer is Swiss engineered for extreme lightness and durability.
The TAG Heuer Racer is assembled with a shockproof rubber case equipped with screwed-in titanium and carbon fiber bridges. The video showcases the advanced creation of the Racer that looks like the assembly of the Batmobile. To no surprise, inspiration came from the design of cars and you can see this on the backside of the phone where it’s sleek and robust. It’s expected to launch in TAG Heuer boutiques and selected retailers in July at a price of $3,700.
The TAG Heuer Racer is assembled with a shockproof rubber case equipped with screwed-in titanium and carbon fiber bridges. The video showcases the advanced creation of the Racer that looks like the assembly of the Batmobile. To no surprise, inspiration came from the design of cars and you can see this on the backside of the phone where it’s sleek and robust. It’s expected to launch in TAG Heuer boutiques and selected retailers in July at a price of $3,700.
Trend Themes
1. Luxury Performance Mobiles - Opportunity for luxury brands to enter the premium cellphone market with high-end, stylish and functional mobile devices.
2. Swiss Engineered Smartphones - Potential for Swiss engineering expertise to enter the smartphone industry, offering extreme lightness, durability, and premium features.
3. Car-inspired Technology - Disruptive innovation opportunity for companies to incorporate automobile design elements into their tech products, creating sleek and robust devices.
Industry Implications
1. Luxury Goods - Luxury brands can expand their offerings by entering the premium cellphone market and catering to affluent consumers.
2. Consumer Electronics - Smartphone manufacturers can leverage Swiss engineering expertise to create high-quality and durable smartphones with advanced features.
3. Automotive - Opportunity for car companies to partner with technology firms and apply their design principles to developing innovative tech products.
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