Taco Bell Hired Pete Davidson to Be Its Taco Bell Brand Apologist
Katherine Pendrill — October 10, 2022 — Marketing
Taco Bell is on a mission to right its breakfast wrongs and it has hired a Taco Bell Brand Apologist to do so.
Taco Bell is known for some of the more unusual breakfast creations – the Naked Eggs Tacos just to name one – and some have certainly been more successful than others. In an attempt to apologize for these past breakfast blunders, the brand has recruited actor and comedian Pete Davidson as its official Taco Bell Brand Apologist. Davidson kicked off his duties with an ad called 'The Apology,' which asks fans to forgive the brand for its more unfortunate breakfast dishes.
In addition to the ad, Taco Bell is also hosting a series of Bell Breakfast pop-up restaurants in select cities that will serve Breakfast Crunchwraps, as well as other menu items throughout the day.
Image Credit: Taco Bell
Taco Bell is known for some of the more unusual breakfast creations – the Naked Eggs Tacos just to name one – and some have certainly been more successful than others. In an attempt to apologize for these past breakfast blunders, the brand has recruited actor and comedian Pete Davidson as its official Taco Bell Brand Apologist. Davidson kicked off his duties with an ad called 'The Apology,' which asks fans to forgive the brand for its more unfortunate breakfast dishes.
In addition to the ad, Taco Bell is also hosting a series of Bell Breakfast pop-up restaurants in select cities that will serve Breakfast Crunchwraps, as well as other menu items throughout the day.
Image Credit: Taco Bell
Trend Themes
1. Breakfast Menu Apology Tours - Brand apology campaigns are successful strategies to win customer loyalty after failed launches.
2. Celebrity Endorsements in Apology Campaigns - Using celebrity personalities to apologize publicly for brand mistakes is an effective way of recovering brand image.
3. Pop-up Restaurants for Apology Campaigns - Experimenting with pop-up restaurants that serve exclusive food items can be a novel way of winning back the confidence of dissatisfied customers.
Industry Implications
1. Fast Food - Fast food companies can use brand apologies as an opportunity to innovate and launch new products aimed at interested customers.
2. Celebrity Endorsements - Brands that work towards fixing past mistakes can use celebrity endorsements to boost their public profile, thereby attracting more customers.
3. Event Management - Event management companies specializing in experiential marketing and pop-up restaurant events can offer their services to brands looking to organize apology tours for their customers.
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