The Swiss Reimagined 'SNGLRTY' Timepiece Eliminates Confusion
Michael Hemsworth — February 6, 2018 — Fashion
References: swissreimagined & newatlas
The Swiss Reimagined 'SNGLRTY' timepiece has been designed to offer wearers with a stylish accessory that will enable them to read the time without any confusion. Featuring a one-handed design, the timepiece takes advantage of the One Hand Indication (OHI) approach to get rid of the hour hand altogether. The hour hand works to pinpoint the hour, while a rotating dial on the face indicates the minute through a strategically placed window on the arm.
The Swiss Reimagined 'SNGLRTY' timepiece identifies the increased demand for consumer accessories that increase efficiency to put a focus on minimalism as more users find themselves overwhelmed by technology and unnecessary items. The timepiece is set to be part of a crowdfunding campaign in March with worldwide availability and pricing of the watch not yet announced.
The Swiss Reimagined 'SNGLRTY' timepiece identifies the increased demand for consumer accessories that increase efficiency to put a focus on minimalism as more users find themselves overwhelmed by technology and unnecessary items. The timepiece is set to be part of a crowdfunding campaign in March with worldwide availability and pricing of the watch not yet announced.
Trend Themes
1. Minimalist Timepieces - The increasing demand for consumer accessories that promote minimalism and simplicity presents innovation opportunities for creating timepieces with unique features that still meet wearers' needs.
2. One-handed Designs - One-handed watches that eliminate confusion and simplify the process of reading time present a disruptive innovation opportunity for the watchmaking industry.
3. Crowdfunding Campaigns for Luxury Watches - Crowdfunding campaigns for luxury watches present a trend unto itself, providing a way for designers and manufacturers to connect directly with target consumers, gather feedback and generate marketing buzz.
Industry Implications
1. Watchmaking - The watchmaking industry can capitalize on the minimalist trend and develop one-handed designs that offer users a stylish accessory that is functional yet simple.
2. Luxury Goods - Luxury goods industries may take advantage of crowdfunding campaigns to generate interest and connect with target consumers.
3. Fashion Accessories - Fashion accessories industries can increase efficiency and meet the demands of consumers who desire minimalist and simplistic styles by offering unique timepieces with disruptive design innovations.
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