Swiss Army Knife Packs the Kitchen Into the Swissarmius
Rose Nazarali — June 10, 2009 — Art & Design
References: artlebedev & likecool
The Swissarmius is a cutlery holder replicated from the traditional Swiss Army Knife. This perfect storage solution has everything down to a tee with the color and placement of cutlery. The Swissarmius looks like a giant version of the ever-so-popular Swiss Army Knife.
Swissarmius comes with four compartments to ensure kitchen organization. I think this would go great in a modern bachelor's pad.
Implications - Companies with a trusting consumer base have the ability to expand their product line into other industries. Consumers with a sense of brand loyalty will trust this decision, and delight in the plethora of new products. If a company wishes to tap into a new industry, they should incorporate new products into their line which still reflect their brand identity.
Swissarmius comes with four compartments to ensure kitchen organization. I think this would go great in a modern bachelor's pad.
Implications - Companies with a trusting consumer base have the ability to expand their product line into other industries. Consumers with a sense of brand loyalty will trust this decision, and delight in the plethora of new products. If a company wishes to tap into a new industry, they should incorporate new products into their line which still reflect their brand identity.
Trend Themes
1. Expanding Product Line - Companies can expand their product line into other industries and delight loyal consumers with a plethora of new products.
2. Brand Loyalty - Consumers with a sense of brand loyalty will trust companies that introduce new products while still reflecting their brand identity.
3. Kitchen Organization - Innovative storage solutions like the Swissarmius cutlery holder can disrupt the kitchen organization industry and provide efficient ways to keep utensils organized.
Industry Implications
1. Product Design - The Swissarmius cutlery holder showcases the potential for innovative and practical product design.
2. Consumer Goods - Companies in the consumer goods industry can explore new opportunities by introducing unique and multifunctional products like the Swissarmius.
3. Home Organization - The kitchenware industry, particularly in home organization, can benefit from disruptive innovations like the Swissarmius cutlery holder.
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