The Genuine Swiss Army Blanket Duffel is Both Rugged and Revered
Wes Walcott — September 27, 2012 — Art & Design
Crafted from materials that were given to a Swiss soldier over 40 years ago, the Genuine Swiss Army Blanket Duffel is an authentic piece of history.
Each of these bags is made from a Swiss Army-issued pure wool blanket and hand-woven in a tiny mountain village nestled within the Glarus Alps of Switzerland. Inside, the duffel is lined with waterproof tarpaulin that was recycled from old trucks and fashioned into a series of pouches that can hold paper, notebooks and a pair of shoes. There are also several smaller wool pouches that are perfect for storing a smartphone, camera, pens and passport.
When it comes to quality and construction, the Genuine Swiss Army Blanket Duffel gets top marks. Even with the $300 price tag, military enthusiasts and fans of fine design will be lining up to get their hands on one.
Each of these bags is made from a Swiss Army-issued pure wool blanket and hand-woven in a tiny mountain village nestled within the Glarus Alps of Switzerland. Inside, the duffel is lined with waterproof tarpaulin that was recycled from old trucks and fashioned into a series of pouches that can hold paper, notebooks and a pair of shoes. There are also several smaller wool pouches that are perfect for storing a smartphone, camera, pens and passport.
When it comes to quality and construction, the Genuine Swiss Army Blanket Duffel gets top marks. Even with the $300 price tag, military enthusiasts and fans of fine design will be lining up to get their hands on one.
Trend Themes
1. Upcycling Military Materials - The use of old military materials as high-quality materials for luxury items is a trend that could disrupt conventional manufacturing methods.
2. Authenticity in Luxury Design - The emphasis on using authentic, historical materials for luxury goods is a trend that could provide exciting and unique opportunities for luxury design.
3. Nostalgia Marketing - The use of historical military materials in luxury design could tap into the current trend of nostalgia marketing, relating to consumers on an emotional level.
Industry Implications
1. Luxury Goods - Incorporating military materials and historical elements into high-end products offers a new direction for luxury goods industries.
2. Sustainable Fashion - The focus on upcycling and recycling old materials for new products offers an innovative approach to sustainable fashion.
3. Collectibles and Memorabilia - Using authentic and historical military materials in designs creates a new market for collectors and memorabilia enthusiasts.
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