The 'Sweet Pastel' Series is Softly-Hued and Prim
Josh Triantafilou — June 12, 2012 — Fashion
References: joannakustra & behance.net
'Sweet Pastel' is a recent series by photographer Joanna Kustra that, as its name suggests, is inspired by the soft, luscious colors of pastel paint and delectable pastries.
Believe or not, Joanna Kustra is a self-taught photographer. When she was first learning her craft, she was most interested in portraits and people; this soon progressed naturally into fashion photography. Living in one of the world's premier fashion destinations -- London -- Kustra has had much experience in this field.
Others deserve praise for their work on 'Sweet Pastel' as well. Fashion stylist Sharpay Tang did an excellent job at adorning the lovely Liza Serepova (Premier Model Managament) in elegant, flattering couture. Kazuto Shimorura's hair styling is top notch while the make up by Kate O'Reilly is superbly well done.
Believe or not, Joanna Kustra is a self-taught photographer. When she was first learning her craft, she was most interested in portraits and people; this soon progressed naturally into fashion photography. Living in one of the world's premier fashion destinations -- London -- Kustra has had much experience in this field.
Others deserve praise for their work on 'Sweet Pastel' as well. Fashion stylist Sharpay Tang did an excellent job at adorning the lovely Liza Serepova (Premier Model Managament) in elegant, flattering couture. Kazuto Shimorura's hair styling is top notch while the make up by Kate O'Reilly is superbly well done.
Trend Themes
1. Pastel Aesthetic - The popularity of soft, pastel colors in photography creates an opportunity for industries to market products or services in a similar aesthetic.
2. Self-taught Talent - Highlighting self-taught photographers and creatives in industries may lead to the discovery of hidden talent and an opportunity for collaboration.
3. Fashion Photography - Collaborating with fashion stylists, hair and makeup artists, and models can create opportunities for innovation in the fashion industry, particularly in creating unique and aesthetically pleasing visuals.
Industry Implications
1. Fashion - The fashion industry can leverage pastel aesthetics to create unique and appealing clothing lines or product campaigns.
2. Photography - The photography industry can benefit from highlighting and showcasing self-taught talent and providing more resources for learning and development.
3. Beauty - The beauty industry can collaborate with photographers and artists to create unique visual campaigns that highlight beauty products and services in a pastel aesthetic.
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