Swatch Teams with Billy the Artist for Limited Edition Collection
Rose Nazarali — July 7, 2009 — Fashion
References: store.swatch & highsnobiety
Billy the Artist has teamed up with Swatch for their annual limited edition collection.
These artistic timepieces are 'wearable art' and allow you to carry pop art on your wrist.
The collection was launched today and brings mainstream culture into the world of abstract art.
Check out the gallery above for watches from Swatch's summer 2009 collection.
Implications - Mixing mediums is a popular move that can really help a business or brand establish a wider fan base. The featured watches mix art with functional and useful jewelry pieces which makes the target audience larger than if they were just plain watches. Creating a product that reaches out to more than one type of audience is key.
These artistic timepieces are 'wearable art' and allow you to carry pop art on your wrist.
The collection was launched today and brings mainstream culture into the world of abstract art.
Check out the gallery above for watches from Swatch's summer 2009 collection.
Implications - Mixing mediums is a popular move that can really help a business or brand establish a wider fan base. The featured watches mix art with functional and useful jewelry pieces which makes the target audience larger than if they were just plain watches. Creating a product that reaches out to more than one type of audience is key.
Trend Themes
1. Wearable Art - Integrating art pieces into everyday wearable items presents opportunities to showcase creativity and expand audience reach.
2. Pop Culture Art - Mixing mainstream pop culture with abstract art generates products that appeal to a wider fanbase and attract more attention.
3. Limited Edition Collections - Releasing a limited edition collection with an artist adds exclusivity and uniqueness to products, generating buzz and demand.
Industry Implications
1. Fashion Accessories - The fashion accessory industry can benefit from integrating art into their products, offering customers unique and creative options.
2. Art Collectibles - Mixing pop culture with art pieces attracts art collectors interested in unique and exclusive items, generating demand for limited edition collections.
3. Watches - Collaborating with artists to create limited edition collections adds value and exclusivity to watch brands, appealing to collectors and fashion lovers alike.
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