Swatch's New Collection Explores Extraterrestrial Life
Francesca Mercurio — September 8, 2021 — Fashion
References: hypebeast
The iconic watch brand Swatch explores its interest in extraterrestrial life with an all-new four-piece watch collection.
The new BIG BOLD PLANETS features vividly colored watches available in purple, orange, green, and blue hues. Each watch emphasizes a distinct design that speaks to extraterrestrial life. For example, the green-colored watch 'Come in Peace!' features an alien motif, while the blue watch 'Second Home' features a ringed planet.
Each watch is 47mm and comes with a texture matte black silicone strap and a matching-colored strap that can be swapped out. The watch comes with an easy-to-use tool kit ensuring swapping straps is no hassle. The watches use Swatch's popular iridescent Solar Spectrum Glass and are available for purchase via Swatch. The line is priced at USD 135.
Image Credit: Swatch
The new BIG BOLD PLANETS features vividly colored watches available in purple, orange, green, and blue hues. Each watch emphasizes a distinct design that speaks to extraterrestrial life. For example, the green-colored watch 'Come in Peace!' features an alien motif, while the blue watch 'Second Home' features a ringed planet.
Each watch is 47mm and comes with a texture matte black silicone strap and a matching-colored strap that can be swapped out. The watch comes with an easy-to-use tool kit ensuring swapping straps is no hassle. The watches use Swatch's popular iridescent Solar Spectrum Glass and are available for purchase via Swatch. The line is priced at USD 135.
Image Credit: Swatch
Trend Themes
1. Extraterrestrial Motifs - Designing products inspired by extraterrestrial life can create unique opportunities for a brand to target a specific audience and differentiate itself from competitors.
2. Iridescent Technology - Integrating iridescent technology into products can make them stand out visually and potentially attract a younger, more tech-savvy demographic.
3. Customizable Products - Offering products with customizable features, such as interchangeable straps, can provide customers with more value and increase product longevity.
Industry Implications
1. Watchmaking - The watchmaking industry can take advantage of creating unique collections inspired by popular culture and science fiction to create buzz and excitement around new products.
2. Fashion Accessories - Fashion accessory brands can explore the use of iridescent technology and utilize customizable features to differentiate themselves and increase brand recognition.
3. Entertainment Merchandise - The introduction of extraterrestrial motifs into entertainment merchandise can create cross-promotional opportunities while providing fans with unique, niche products.
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