The Swash London SS13 Collection is Full of Imaginative Indulgences
Meghan Young — June 29, 2013 — Fashion
References: swash & fashionising
Full of fun fantasy and sweet feminine details, the Swash London SS13 collection is sure to conjure up images of childhood memories and hazy vintage scenes. The whimsical illustrated prints is what gives the designs its magical appeal. Of course, the use of soft pastels and loose silhouettes doesn't hurt as well.
Shot in studio against a dove grey backdrop, the Swash London SS13 collection has been dubbed 'May Day.' Instead of sounding off an emergency call, however, the fashion line simply alludes to its appropriateness for springtime. Creative directors Sarah Swash and Toshio Yamanaka indulged their innocent imaginations when designing the Swash London SS13 collection. It's hard to say what is more endearing, the clothing or the accessories.
Shot in studio against a dove grey backdrop, the Swash London SS13 collection has been dubbed 'May Day.' Instead of sounding off an emergency call, however, the fashion line simply alludes to its appropriateness for springtime. Creative directors Sarah Swash and Toshio Yamanaka indulged their innocent imaginations when designing the Swash London SS13 collection. It's hard to say what is more endearing, the clothing or the accessories.
Trend Themes
1. Fantasy Fashion - Disruptive innovation opportunities in creating clothing and accessories that evoke childhood memories and vintage scenes.
2. Whimsical Prints - Disruptive innovation opportunities in incorporating illustrated prints to add magical appeal to designs.
3. Soft Pastels - Disruptive innovation opportunities in using soft pastel colors and loose silhouettes in fashion collections.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunities for fashion brands to create imaginative and nostalgic collections.
2. Accessories Industry - Disruptive innovation opportunities for accessories brands to incorporate whimsical prints in their designs.
3. Textile Industry - Disruptive innovation opportunities in developing new techniques and fabrics for soft pastel clothing and accessories.
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