The Swarovski Wallpaper Collection Captures the Brand's Tradition
Erin Fox — December 28, 2012 — Art & Design
References: inspiration.swarovski-elements & trendland
Capturing the age-old traditions from one of the most recognized brand names, the Swarovski Wallpaper inhabits the beauty of the Austrian crystal brand. The beautiful lookbook is shot by Philip Karlberg, a famous photographer known for his work with high-end couture home photoshoots.
The expansion of the Swarovski brand into the home decor sector has taken the brand as a traditional jewelry company and has made it a well-rounded enterprise. The wallpaper is set in authentic settings and is anything but modern. The Swarovski Wallpaper collection comes in a variety of patterns, from gingam to stripes, the Austrian brand is the epitome of old time glamor. From crystals to wallpaper, Swarovski is creating a captivating name for itself.
The expansion of the Swarovski brand into the home decor sector has taken the brand as a traditional jewelry company and has made it a well-rounded enterprise. The wallpaper is set in authentic settings and is anything but modern. The Swarovski Wallpaper collection comes in a variety of patterns, from gingam to stripes, the Austrian brand is the epitome of old time glamor. From crystals to wallpaper, Swarovski is creating a captivating name for itself.
Trend Themes
1. Crystalized Wallpapers - The use of crystals in wallpapers presents an opportunity for interior designers to create stunning and luxurious spaces.
2. Home Decor Expansion - Traditional jewelry companies venturing into the home decor sector can tap into new markets and diversify their offerings.
3. Authentic Glamor - The resurgence of old-time glamor through authentic patterned wallpapers allows for nostalgic and elegant interior design choices.
Industry Implications
1. Interior Design - Interior designers can incorporate crystalized wallpapers to add a touch of luxury and elegance to their projects.
2. Jewelry - Jewelry companies can expand into the home decor sector and leverage their brand recognition to create unique and captivating products.
3. Fashion - Fashion brands can collaborate with wallpaper manufacturers to bring their aesthetic to interior spaces and create a cohesive brand experience.
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