The $1.5 Million Swarovski Kuga Takes Luxury Options to the Next Level
Michael Hines — February 9, 2015 — Autos
References: jenningsmotorgroup & carbuzz
You have to wonder just how much the Swarovski Ford Kuga would cost to insure. This blinged-out SUV is being offered by Jennings Ford in the UK. For those who don't live in the UK or follow the automotive industry, the relatively small country has a high concentration of luxury cars. The Ford Kuga, which is more or less an Escape, doesn't necessarily fall into the "luxury" category. However, that changes when you add $1.5 million worth of Swarovski crystals to the exterior.
Those looking to drive the Swarovski Ford Kuga will need to pony up the aforementioned cash and wait two months for the crystals to be applied. Crystals on cars are nothing new, but this is the first time a normal dealership has offered the package. If someone bites on the Swarovski Ford Kuga, expect to see more dealerships try this tactic.
Those looking to drive the Swarovski Ford Kuga will need to pony up the aforementioned cash and wait two months for the crystals to be applied. Crystals on cars are nothing new, but this is the first time a normal dealership has offered the package. If someone bites on the Swarovski Ford Kuga, expect to see more dealerships try this tactic.
Trend Themes
1. Luxury Crystal Car Customization - The trend of adding high-end crystal embellishments to vehicles opens up opportunities for businesses to offer unique and extravagant customization options.
2. Dealership-provided Luxury Upgrades - The emerging trend of dealerships offering luxury upgrades like Swarovski crystal packages presents an opportunity for car dealers to tap into the high-end luxury market.
3. Increased Demand for Exclusive Automotive Accessories - The growing demand for exclusive and customized automotive accessories, such as Swarovski crystal exteriors, creates opportunities for businesses to cater to affluent customers seeking unique and personalized luxury products.
Industry Implications
1. Luxury Automotive Customization - The luxury automotive customization industry can capitalize on the trend of adding high-end crystal embellishments to vehicles by offering bespoke services and custom options.
2. Automotive Dealerships - Automotive dealerships can explore the trend of offering luxury upgrades like Swarovski crystal packages to attract affluent customers and differentiate themselves in the market.
3. High-end Automotive Accessories - The high-end automotive accessories industry can seize the opportunity created by the demand for exclusive and customized products, such as Swarovski crystal exteriors, by offering premium accessories and customization services.
3.2
Score
Popularity
Activity
Freshness
