Mike Campau's 'Swacket' is a Concept for Under Armour
References: mikecampau & abduzeedo
The Swacket concept is the ideal middle ground between two common outdoor clothing items. Designed for Under Armour, the Swacket is part sweater and part jacket (hence the portmanteau in its name.)
The benefit of such a hybrid piece of clothing is that it solves a common weather conundrum. In rainy places like the Pacific northwest, having good rain gear is a necessity. Lugging around a raincoat on the chance that rain will begin to fall is far from convenient, but getting stuck in the rain without any protection is even worse. The Swacket eliminates both of these scenarios. The piece is designed with an interior fleece like a zip-up hoodie, but its outer material is made from water-resistant nylon that keeps people dry and warm in the rain.
The benefit of such a hybrid piece of clothing is that it solves a common weather conundrum. In rainy places like the Pacific northwest, having good rain gear is a necessity. Lugging around a raincoat on the chance that rain will begin to fall is far from convenient, but getting stuck in the rain without any protection is even worse. The Swacket eliminates both of these scenarios. The piece is designed with an interior fleece like a zip-up hoodie, but its outer material is made from water-resistant nylon that keeps people dry and warm in the rain.
Trend Themes
1. Hybrid Clothing - Creating clothing items that combine the benefits of different garments, such as sweaters and jackets, to provide versatility and convenience.
2. Weather-resistant Tech - Integrating innovative materials and technologies into apparel to offer protection from various weather conditions without sacrificing comfort and style.
3. Functional Fashion - Developing fashion-forward designs that serve a practical purpose, addressing specific needs and enhancing the overall user experience.
Industry Implications
1. Outdoor Apparel - Revolutionizing the outdoor apparel industry by introducing hybrid garments like the Swacket that offer the best of both worlds in terms of comfort and protection.
2. Sports Gear - Exploring opportunities for hybrid clothing in the sports gear industry, providing athletes and sports enthusiasts with functional and adaptable garments for various weather conditions.
3. Fashion Retail - Embracing the trend of functional fashion to create innovative clothing options that appeal to style-conscious consumers seeking versatile and weather-resistant apparel.
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