Suzanne Tidwell Makes Scarves for the Trunks of Trees in Seattle
References: facebook & urbanresearch.wordpress
Step into this Seattle park and you're sure to get a shock; Suzanne Tidwell is the princess of parks, decking their foliage and structures with warm wool.
Suzanne Tidwell is certainly an imaginative artist; for this installation, she decided to cover the trees in a park with knitted scarves striped with color. The knitting must have taken forever, but the effect is definitely worth it. This park looks like it came right of a Dr. Seuss book; it's bursting with whimsy and patterns.
Hopefully Suzanne Tidwell continues to make creative and interactive public installations like this. Who wouldn't want to step into her world for an afternoon?
Implications - Consumers have become desensitized to advertisements due to their abundance in society. Instead of print or digital forms of advertising, they now appreciate publicity stunts or public installations; these are more memorable and interactive methods of marketing.
Suzanne Tidwell is certainly an imaginative artist; for this installation, she decided to cover the trees in a park with knitted scarves striped with color. The knitting must have taken forever, but the effect is definitely worth it. This park looks like it came right of a Dr. Seuss book; it's bursting with whimsy and patterns.
Hopefully Suzanne Tidwell continues to make creative and interactive public installations like this. Who wouldn't want to step into her world for an afternoon?
Implications - Consumers have become desensitized to advertisements due to their abundance in society. Instead of print or digital forms of advertising, they now appreciate publicity stunts or public installations; these are more memorable and interactive methods of marketing.
Trend Themes
1. Public Installations - Opportunity for businesses to create memorable and interactive marketing campaigns through public installations.
2. Immersive Experiences - Businesses can offer immersive and whimsical experiences to attract customers and leave a lasting impression.
3. Artistic Collaborations - Collaborating with artists to incorporate creativity and art into business environments can enhance customer engagement.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Shifting focus from traditional advertising to creating unique and memorable public installations.
2. Hospitality - Disruptive innovation opportunity: Creating immersive and whimsical experiences for guests to differentiate from competitors.
3. Retail - Disruptive innovation opportunity: Collaborating with artists to create art installations in stores to create an engaging shopping environment.
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