This Startup Allows Customers to Try on Sustainable Swimsuits at Home
Katherine Pendrill — March 23, 2016 — Fashion
References: cocodune & refinery29
'Cocodune' is a swimwear startup that wants to make it easier for customers to find the perfect fit by allowing them to try on sustainable swimsuits at home. Many consumers find the process of shopping for swimwear to be extremely frustrating, making this startup an excellent alternative for those interested in avoiding the traditional retail experience.
Cocodune specializes in producing sustainable swimsuits that are high in quality and reasonably priced. Unlike other swimwear brands, the company uses extra-light Lycra instead of Spandex to make each piece. This long-lasting material ensures that the suits will not deteriorate or sag over time. In addition to offering better quality swimwear, the brand is also changing the way consumers try on swimsuits. Consumers simply choose four Cocodune suits and the company will ship them to the individual free of charge. This allows consumers to try on their suit at home before deciding what size and style to purchase.
Using a try-on model that is similar to Warby Parker, Cocodune offers consumers a more convenient and pleasant way to shop for swimwear.
Cocodune specializes in producing sustainable swimsuits that are high in quality and reasonably priced. Unlike other swimwear brands, the company uses extra-light Lycra instead of Spandex to make each piece. This long-lasting material ensures that the suits will not deteriorate or sag over time. In addition to offering better quality swimwear, the brand is also changing the way consumers try on swimsuits. Consumers simply choose four Cocodune suits and the company will ship them to the individual free of charge. This allows consumers to try on their suit at home before deciding what size and style to purchase.
Using a try-on model that is similar to Warby Parker, Cocodune offers consumers a more convenient and pleasant way to shop for swimwear.
Trend Themes
1. At-home Swimsuit Try-ons - Disruptive innovation opportunity: Develop a platform that allows customers to virtually try on swimsuits at home, reducing the need for physical try-ons and increasing convenience.
2. Sustainable Swimwear - Disruptive innovation opportunity: Create a line of swimwear that is not only environmentally friendly but also focuses on durability and long-lasting quality.
3. E-commerce Try-on Models - Disruptive innovation opportunity: Implement a try-on model similar to Warby Parker, where customers can order multiple items to try on at home and only purchase what they like, enhancing the online shopping experience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate virtual try-on technology into online clothing stores to provide customers with a more accurate representation of how the clothes will fit and look.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop new manufacturing processes and materials for fashion brands to create sustainable and long-lasting products that meet consumer demand for eco-friendly fashion.
3. E-commerce Platforms - Disruptive innovation opportunity: Build an e-commerce platform that specializes in try-on services, partnering with fashion brands to provide customers with the option to try on multiple items at home before making a purchase.
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