These Sustainable Stan Smiths Arrive with Earth-Inspired Doodles
Ellen Smith — January 22, 2021 — Fashion
References: atmos-tokyo & hypebae
adidas' sustainable Stan Smiths arrive with Earth-inspired doodles, offering the conscious consumer a stylish way to put their activism on display. A few months ago, the footwear giant confirmed that its Stan Smith silhouettes would be made from vegan materials. This eco-friendly announcement was followed by other nature-inspired designs, like the Kermit the Frog collection.
Now, this animated look is sure to appeal to those looking for a statement shoe. The playful graphics arrive in bright hues, and feature motifs like raindrops, flowers, a globe and more. Fans of the brand will also notice the unique hand-drawn trefoil logo, offering something completely different from the brand.
The shoes retail for approximately $116 USD in stores.
Image Credit: Atmos
Now, this animated look is sure to appeal to those looking for a statement shoe. The playful graphics arrive in bright hues, and feature motifs like raindrops, flowers, a globe and more. Fans of the brand will also notice the unique hand-drawn trefoil logo, offering something completely different from the brand.
The shoes retail for approximately $116 USD in stores.
Image Credit: Atmos
Trend Themes
1. Sustainable Footwear - The increasing demand for eco-friendly and cruelty-free products could inspire shoe companies to create new and more sustainable shoe lines.
2. Nature-inspired Graphics - The popularity of nature-inspired designs in apparel could cause companies to incorporate more unique and hand-drawn graphics into their collections.
3. Activism-through-design - Consumers’ desire to display their values through their fashion choices could drive the creation of more statement shoes with eye-catching designs that showcase various causes and social issues.
Industry Implications
1. Athletic Footwear - Shoe companies could focus on developing new techniques and materials to create eco-friendly and sustainable athletic shoes.
2. Fashion Design - Fashion designers could incorporate more nature-inspired graphics in their clothing and accessory collections as a response to the growing demand for eco-conscious products.
3. Activism Merchandising - Companies specializing in merchandising and product design can capitalize on the trend of activism-through-design by offering customized solutions and statement pieces for consumers.
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