Vyayama Launches an Eco-friendly, Nature-Inspired Activewear Line
Grace Mahas — May 23, 2019 — Eco
Vyayama is a sustainable activewear brand that uses natural fibers. Its design is focused on nature with prints inspired by the outdoors like 'glacier print leggings,' 'sunset shadow print leggings,' and 'reflection print crop top.' The fabrics are non-toxic, ethically made and kind to your skin.
Creating this sustainable activewear brand isn't without challenges. The production and launch schedule is significantly slower than it's fast fashion competitors. The founder of the brand, Rachel Bauer said: “We've found there is definitely more time involved in developing, sourcing and marketing when you are committed to sustainability." The brand values quality and style for contemporary living and promotes mindfulness. By maintaining high standards for the planet, brands like Vyayama will help make a positive impact on our planet.
Image Credit: Vyayama
Creating this sustainable activewear brand isn't without challenges. The production and launch schedule is significantly slower than it's fast fashion competitors. The founder of the brand, Rachel Bauer said: “We've found there is definitely more time involved in developing, sourcing and marketing when you are committed to sustainability." The brand values quality and style for contemporary living and promotes mindfulness. By maintaining high standards for the planet, brands like Vyayama will help make a positive impact on our planet.
Image Credit: Vyayama
Trend Themes
1. Eco-friendly Activewear - Opportunity for sustainable fashion brands to create activewear using natural fibers and non-toxic materials.
2. Nature-inspired Designs - Opportunity to incorporate prints and patterns inspired by the outdoors to offer unique and aesthetically appealing activewear options.
3. Slow Fashion Movement - Opportunity to embrace slower production and launch schedules in order to prioritize sustainability and ethical practices in the activewear industry.
Industry Implications
1. Sustainable Fashion Industry - Opportunity for sustainable activewear brands to capitalize on the increasing consumer demand for eco-friendly and ethically made clothing.
2. Textile Industry - Opportunity to develop and promote natural fibers and non-toxic fabrics that can be used by sustainable activewear brands.
3. Fitness and Athleisure Industry - Opportunity to create a niche market for nature-inspired, eco-friendly activewear that appeals to health-conscious and environmentally-conscious consumers.
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