UNDERCOVER's New Range Highlights the Cinematic Suspiria
Fashion label UNDERCOVER has been centering a series of cinematic masterpieces in the recent collection drops and the latest theme follows Suspiria. The label introduces its womenswear designs for the Fall/Winter 2019 season and the capsule is entitled 'Suspirium.' The range references the film that originally debuted in 1977, followed by a remake in 2018.
The campaign was recently unveiled, with an honorable thanks given to Luca Guadagnino, who was the director of last year's remake. The film's reference is translated through the images, which feature still drawn directly from the film itself. There is also a repeating image of the film's poster typeface adorning some fashion pieces and captures of Tilda Swinton who stars in the movie.
The campaign was recently unveiled, with an honorable thanks given to Luca Guadagnino, who was the director of last year's remake. The film's reference is translated through the images, which feature still drawn directly from the film itself. There is also a repeating image of the film's poster typeface adorning some fashion pieces and captures of Tilda Swinton who stars in the movie.
Trend Themes
1. Film-inspired Womenswear - Opportunity for fashion brands to create collections inspired by popular films, using imagery and references from the movies.
2. Cinematic Fashion Drops - Opportunity for fashion labels to center their collection releases around cinematic masterpieces, tapping into the nostalgia and fan base of popular films.
3. Capsule Collections - Opportunity for fashion labels to create limited edition capsule collections that pay homage to specific films, attracting fans of those movies to their brand.
Industry Implications
1. Fashion - Fashion brands can incorporate film-inspired elements into their designs, creating unique and nostalgic pieces that resonate with consumers.
2. Film - Film industry can collaborate with fashion labels to release limited edition collections inspired by popular films, creating a new revenue stream and strengthening the connection between fashion and cinema.
3. Marketing and Advertising - Marketing and advertising agencies can help fashion labels create engaging campaigns and visuals that draw on the themes and imagery of popular films, attracting attention and driving sales.
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