The Susan Cohn Rockefeller and Oceana Collaborative Jewelry Line
Luisa Amanda Gomes — February 2, 2010 — Eco
References: oceana.democracyinaction.org & treehugger
Designer Susan Cohn Rockefeller and ocean conservation group Oceana have come together to create jewelry line RockNRola. The stunning pearl necklaces from their line have an unconventional added feature, a dog tag. The dog tag charms have encouraging messages to convey your love for our planet like 'Nature Rocks' and 'Love Your Mother.' The necklaces are made with fresh water pearls and cruelty-free stones.
Implications - Due to increased media coverage regarding environmental issues, consumers are eager to promote products that benefit their planet. They are also eager for goods that will make their values known to others; companies can manufacture eco-friendly products with bold statements or images to cater to this eco-conscious consumer demographic.
Implications - Due to increased media coverage regarding environmental issues, consumers are eager to promote products that benefit their planet. They are also eager for goods that will make their values known to others; companies can manufacture eco-friendly products with bold statements or images to cater to this eco-conscious consumer demographic.
Trend Themes
1. Eco-friendly Jewelry - Manufacture jewelry with eco-friendly materials and statements to cater to eco-conscious consumers.
2. Sustainable Fashion - Create fashion items with messages that convey positive environmental values.
3. Conservation Collaborations - Collaborate with environmental conservation groups to bring attention towards sustaining the planet.
Industry Implications
1. Jewelry - Jewelry businesses can explore using eco-friendly and cruelty-free materials that contribute to conservation efforts.
2. Fashion - Fashion companies can manufacture eco-friendly apparel to cater to eco-conscious consumers.
3. Environmental Conservation - Environmental conservation groups can partner with businesses to promote awareness and sustainability through products and advocacy.
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