'Surkus' Uses Crowdsourcing to Manufacture Lineups and Crowds
References: surkus & washingtonpost
From the events industry to the hospitality industry, a big crowd outside a venue or inside a show can be essential for driving word of mouth and press coverage, and 'Surkus' is an app that uses the power of crowdsourcing to manufacture those gatherings. The app lets businesses pay people directly to come act as members of the crowd, filling spaces and contributing to an illusion that will hopefully become the norm.
Surkus lets businesses set prices per person for appearances, with the average earnings running from $25 to $40 a head. To ensure that the people in the crowd align with each company's image, companies can select the type of crowd they want based on interests gleaned from Facebook. Surkus also prevents the crowd actors from ditching halfway through the given task, using geolocation tracking to ensure that each member stays for the duration.
Surkus lets businesses set prices per person for appearances, with the average earnings running from $25 to $40 a head. To ensure that the people in the crowd align with each company's image, companies can select the type of crowd they want based on interests gleaned from Facebook. Surkus also prevents the crowd actors from ditching halfway through the given task, using geolocation tracking to ensure that each member stays for the duration.
Trend Themes
1. Crowdsourcing - 'Surkus' is utilizing crowdsourcing to create and curate crowds for various industries, presenting opportunities for other businesses to leverage the power of crowds.
2. Event Marketing - The use of apps like 'Surkus' highlights the importance of crowd presence for event marketing, suggesting innovative approaches to attract and engage audiences.
3. Personalized Experiences - By allowing businesses to select their desired crowd based on interests, 'Surkus' showcases the rising trend of personalized experiences and presents opportunities for customization in various industries.
Industry Implications
1. Events and Entertainment - 'Surkus' caters to the events and entertainment industry, offering disruptive innovation opportunities for event organizers, venue owners, and performers to enhance audience engagement and create immersive experiences.
2. Hospitality and Tourism - The use of 'Surkus' in the hospitality industry demonstrates potential disruptive innovation opportunities for hotels, restaurants, and tourist attractions to create vibrant and bustling environments that attract customers and generate positive buzz.
3. Advertising and Marketing - The concept of crowd creation apps like 'Surkus' presents disruptive innovation opportunities for advertisers and marketers to leverage crowdsourcing as a tool for brand promotion, social proof, and word-of-mouth marketing.
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