The Surface by Microsoft is Poised to Take on Its Competitor
Sarah Moore — June 20, 2012 — Tech
The Surface by Microsoft is poised to compete against the mecca of tablets -- Apple's wildly popular iPad.
Designed to operate with either Windows 8 and Windows RT, Microsoft's tablet will certainly fuel the rivalry that exists between Apple and Microsoft. With the addition of the Type Cover screen protector that doubles as a thin, yet useable, keyboard and track pad, the device has already created an outside accessory to supply for the two commonly lusted after features that are not offered in a tablet format.
The Surface also boasts a full HD screen display and full-sized USB and HDMI ports for functionality not traditionally afforded by a tablet. The company has yet to release a launch date or price point but judging from all the hype surrounding the product, Microsoft seems to have outdone themselves.
Designed to operate with either Windows 8 and Windows RT, Microsoft's tablet will certainly fuel the rivalry that exists between Apple and Microsoft. With the addition of the Type Cover screen protector that doubles as a thin, yet useable, keyboard and track pad, the device has already created an outside accessory to supply for the two commonly lusted after features that are not offered in a tablet format.
The Surface also boasts a full HD screen display and full-sized USB and HDMI ports for functionality not traditionally afforded by a tablet. The company has yet to release a launch date or price point but judging from all the hype surrounding the product, Microsoft seems to have outdone themselves.
Trend Themes
1. Tablet Rivalry - The competition between Microsoft's Surface and Apple's iPad presents opportunities for disruptive innovation in the tablet market.
2. Convertible Tablets - The introduction of the Type Cover screen protector with a keyboard and trackpad creates opportunities for disruptive innovation in the tablet accessory market.
3. Improved Functionality - The inclusion of full HD screen display and full-sized USB and HDMI ports in the Surface opens up opportunities for disruptive innovation in tablet functionality.
Industry Implications
1. Technology Hardware - The tablet rivalry between Microsoft and Apple creates opportunities for disruption and innovation in the technology hardware industry.
2. Accessories - The introduction of the Type Cover accessory for the Surface presents opportunities for disruptive innovation in the tablet accessory industry.
3. Consumer Electronics - The Surface's improved functionality compared to traditional tablets opens up opportunities for disruptive innovation in the consumer electronics industry.
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