This 'Surf Suits' Collection for Women is Stylish and Skin-Protecting
emily doig — January 24, 2015 — Fashion
References: swimsurfsup & swimsurfsup
This collection of surfing gear for women by Swim Surf Sup offers female surfers the highest quality apparel. The collection includes a variety of boldly printed suits -- including adorable lobsters, lush foliage, tie-dye and waves. The actual shapes of the garments are also noteworthy as they offer clean lines, feminine cuts and exquisite detailing.
In addition to the high style element of the pieces, they also offer plenty of quality. Surfers at all levels can slip into any piece of the collection with the confidence that their skin will be protected from the harshness of the waves and one's spiky board.
From one-piece suits to leggings and bikinis, the collection offers great quality pieces that do not compromise style.
In addition to the high style element of the pieces, they also offer plenty of quality. Surfers at all levels can slip into any piece of the collection with the confidence that their skin will be protected from the harshness of the waves and one's spiky board.
From one-piece suits to leggings and bikinis, the collection offers great quality pieces that do not compromise style.
Trend Themes
1. Fashionable Surfing Gear - There is an opportunity for disruptive innovation in the production of surfing gear to make it both more fashionable and functional.
2. Skin-protecting Apparel - There is potential in the development of high quality apparel that can protect the skin from harsh outdoor elements.
3. Gender-specific Athletic Wear - There is an opportunity for clothing companies to create gender-specific athletic wear that is both aesthetically pleasing and effective in its intended purpose.
Industry Implications
1. Sporting Goods - Sporting goods companies should consider developing and promoting a fashionable line of protective gear for surfing athletes.
2. Fashion - Fashion companies have the opportunity to venture into the world of functional athletic wear to offer fashionable and stylish options that also offer protection for athletes.
3. Outdoor Retail - Outdoor retail stores can benefit from selling high-quality, protective and fashionable gear to customers interested in outdoor sports like surfing.
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