The Supreme x Nike SB Collaboration Introduces Four New Shoes
Leslie Chen — April 23, 2013 — Fashion
References: nike & highsnobiety
Experimenting with the classic all-white tennis look, the Supreme x Nike SB collaboration gives athletes a new incentive to get on the courts.
Set to launch for the spring summer 2013 season, the new collection will introduce four new shoes designed by Supreme with Nike features like Zoom Air technology in the heel. The shoes are made with premium leather in the upper body and come in the colors neon yellow, white, blue and black. While minimalists may want to stick to the classic white shoe with red accent, those who want to stand out amongst their contenders will opt for the bright highlighter yellow option.
Make the new Supreme x Nike SB shoe collection part of your summer tennis matches for an injection of fashion to compliment your competitive athletic side.
Set to launch for the spring summer 2013 season, the new collection will introduce four new shoes designed by Supreme with Nike features like Zoom Air technology in the heel. The shoes are made with premium leather in the upper body and come in the colors neon yellow, white, blue and black. While minimalists may want to stick to the classic white shoe with red accent, those who want to stand out amongst their contenders will opt for the bright highlighter yellow option.
Make the new Supreme x Nike SB shoe collection part of your summer tennis matches for an injection of fashion to compliment your competitive athletic side.
Trend Themes
1. Highlighter-hued Tennis Kicks - Disruptive innovation opportunity: Incorporating bold and vibrant colors into traditional tennis shoe designs to attract fashion-forward athletes.
2. Supreme X Nike SB Collaboration - Disruptive innovation opportunity: Collaborating with popular streetwear brands to create unique and highly sought-after sneaker collections.
3. Zoom Air Technology - Disruptive innovation opportunity: Integrating advanced cushioning technology like Zoom Air into athletic footwear to enhance performance and comfort.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity: Developing stylish and technologically advanced sneakers for athletes looking to make a fashion statement.
2. Streetwear - Disruptive innovation opportunity: Partnering with renowned sports brands to create exclusive and trendy sneaker collaborations that appeal to streetwear enthusiasts.
3. Fashion and Sports - Disruptive innovation opportunity: Bridging the gap between high fashion and athletic wear by introducing stylish and performance-driven sportswear collections.
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