Supreme and Thrasher Joined to Create a Line of Skate Apparel
Riley von Niessen — June 5, 2017 — Fashion
References: supremenewyork & highsnobiety
Supreme and Thrasher, two of the most iconic skate brands, recently collaborated to come up with a vivid line of apparel that features bold branding and retro pop art.
Comprising the collection are graphic shirts, pants, hoodies, button-ups, and crew jackets. On all of the garments, both Supreme and Thrasher's branding is featured, however the vibrantly colored hoodies and some of the crew jackets tend to show the former's more obviously.
On a number of pieces, the phrase "SKATE AND DESTROY" is contained in a repetitive fashion to generate a pattern. The pop art that's on the pants, hoodies, and other garments shows a cartoon woman with a tear running down her eye, who is accompanied by a thought bubble that reads "Why can’t my boyfriend skate?!"
Comprising the collection are graphic shirts, pants, hoodies, button-ups, and crew jackets. On all of the garments, both Supreme and Thrasher's branding is featured, however the vibrantly colored hoodies and some of the crew jackets tend to show the former's more obviously.
On a number of pieces, the phrase "SKATE AND DESTROY" is contained in a repetitive fashion to generate a pattern. The pop art that's on the pants, hoodies, and other garments shows a cartoon woman with a tear running down her eye, who is accompanied by a thought bubble that reads "Why can’t my boyfriend skate?!"
Trend Themes
1. Bold Branding - The collaboration between Supreme and Thrasher showcases the trend of bold branding in streetwear, as seen in the vivid graphics and repetitive patterns.
2. Pop Art Influence - The use of pop art in the collection highlights the trend of incorporating retro and artistic elements in streetwear, offering disruptive innovation opportunities for brands to create unique and visually appealing designs.
3. Skate Culture - The collaboration taps into the trend of skate culture, catering to the growing demand for skate-inspired apparel among streetwear enthusiasts.
Industry Implications
1. Streetwear - The bold branding and pop art influence in the collaboration between Supreme and Thrasher presents disruptive innovation opportunities for brands in the streetwear industry to create eye-catching and unique apparel.
2. Fashion Retail - The collaboration between Supreme and Thrasher demonstrates disruptive innovation opportunities for fashion retailers to tap into the skate culture trend and cater to the demand for skate-inspired clothing.
3. Graphic Design - The use of pop art and bold branding in the collaboration between Supreme and Thrasher presents disruptive innovation opportunities for graphic designers to create visually striking and expressive designs for various industries.
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