Supreme and The North Face Collaborated on Goods for SS18
References: supremenewyork & highsnobiety
Supreme and The North Face joined forces once again to drop a series of goods for Spring/Summer 2018 following their collaborative metallic range. The newest collaborative range is comprised of pieces adorned with a heavy snake-print. Every single piece is made available in either the black or green, with an all-over snake design on its taped-seam coach jackets and pants, reversible bucket hat, lightweight day-pack, Stormbreak 3 tent and duffle bag. Most of the pieces are also easily packable to deliver high portability and functionality.
The highlight items are definitely the green-hued coach jacket and the taped-seam tent. The collaborative Supreme and The North Face Spring/Summer 2018 collection drops on June 7th at Supreme's NY, Brooklyn, LA, London and Paris locations, and in Japan on June 9th.
The highlight items are definitely the green-hued coach jacket and the taped-seam tent. The collaborative Supreme and The North Face Spring/Summer 2018 collection drops on June 7th at Supreme's NY, Brooklyn, LA, London and Paris locations, and in Japan on June 9th.
Trend Themes
1. Snake-print Fashion - Opportunity to capitalize on the popularity of snake motifs in outdoor clothing and accessories.
2. Collaborative Collections - Potential for brands to team up and create limited-edition products that combine their unique styles.
3. Packable Outdoor Gear - Disruptive innovation opportunity to develop lightweight and easily portable outdoor items.
Industry Implications
1. Fashion - The fashion industry can utilize snake motifs and collaborations to create trendy and sought-after outdoor collections.
2. Outdoor Gear - Companies specializing in outdoor equipment can explore packable and functional products to cater to consumers' needs.
3. Retail - Retailers can leverage limited-edition collaborations to drive customer engagement and generate buzz around their stores.
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