The Supra x Just Blaze Skytop II Sneakers are Seriously Swagged Out
Taylor Keefe — January 5, 2012 — Fashion
References: suprafootwear & highsnobiety
Fans of hip-hop music are familiar with the musical styles of acclaimed producer Just Blaze, but they may not know about his endeavor into the sneaker game, resulting in the Supra x Just Blaze Skytop II high tops. Just Blaze continues the hip-hop/shoe collaboration trend made popular by Kanye West, Jay-Z and Swizz Beatz.
The storied relationship between hip-hop and fashion has a rich history, from Adidas track suits and shoes made famous by Run-DMC to Kanye West's love of Louis Vuitton and Givenchy. Another chapter is added to this affair with the release of the Supra x Just Blaze Skytop II sneakers. The beatmaker collaborated with Supra for this limited edition Skytop, with only 413 pairs manufactured. The charcoal gray is offset with purple accents (a popular color combo used by Supra) and and eggshell white sole.
Customers who purchase the kicks at the New York City Supra flagship store will receive a VIP invitation to a Supra NYC event which will be attended by Just Blaze.
The storied relationship between hip-hop and fashion has a rich history, from Adidas track suits and shoes made famous by Run-DMC to Kanye West's love of Louis Vuitton and Givenchy. Another chapter is added to this affair with the release of the Supra x Just Blaze Skytop II sneakers. The beatmaker collaborated with Supra for this limited edition Skytop, with only 413 pairs manufactured. The charcoal gray is offset with purple accents (a popular color combo used by Supra) and and eggshell white sole.
Customers who purchase the kicks at the New York City Supra flagship store will receive a VIP invitation to a Supra NYC event which will be attended by Just Blaze.
Trend Themes
1. Hip-hop Sneaker Collaborations - The collaboration between hip-hop and shoes is a trend that continues to evolve, providing opportunities for more artists and brands to join in.
2. Limited Edition Sneakers - Limited edition sneakers are becoming more popular, providing opportunities for brands to collaborate with designers and opinion leaders.
3. Exclusive Footwear Events - Exclusive footwear events for special releases are becoming more common, creating more marketing and promotional opportunities for brands.
Industry Implications
1. Fashion - Fashion brands can collaborate with musicians and produce limited edition collections to appeal to a wider audience and create unique experiences for their customers.
2. Footwear - Footwear companies can collaborate with designers and offer exclusive designs to create demand and increase sales.
3. Marketing and Events - Marketing and event management companies can create exclusive events for limited edition products to increase brand awareness and create a memorable experience for customers.
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